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Chronicles

The story behind the story

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Wise reports H1 2025 revenue up 19% YoY to £591.9M, profit up 55% YoY to £217.3M, and active personal and business customers up 25% YoY to 11.4M; WISE jumps 5%+

Ryan Browne / CNBC :

CNBC Ryan Browne

Context & Ripple Effects

Wise’s reported growth extends a multi-year arc from its earlier public-company disclosures: its first post-listing earnings report showed 43% quarterly revenue growth, while H1 2021 paired revenue expansion with lower pre-tax profit. The current results matter because revenue, customer growth and profit are now moving upward together.

The company had already reported users transferring £18B in a quarter in 2021; that earlier growth in transfer volume and users provides context for the current 11.4M active personal and business customers.

First-order effects

  • Wise’s £591.9M H1 revenue and £217.3M profit show materially faster profit growth than revenue growth, while its active customer base reached 11.4M.
  • WISE shares rose more than 5% after the release, immediately improving the market’s assessment of the company’s reported operating performance.

Second-order effects

  • The combination of customer growth and widening profit puts more pressure on cross-border payments rivals to show that growth can translate into earnings rather than volume alone.
  • For Wise, the results raise the importance of sustaining revenue from its expanding active base; investors will be more attentive to the relationship between customer growth, revenue and margins.

Third-order effects

  • If this pattern persists, listed payments companies may increasingly be judged on profitable active-customer expansion, not simply transaction or user growth.
  • Wise’s progression from earlier growth-led disclosures toward stronger profitability illustrates the broader maturation of digital payments businesses after public listing, though durability depends on future customer activity and economics.

The trend: Cross-border payments platforms are shifting from demonstrating adoption to proving that expanding active-user bases can produce durable profitability.