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Why Bluesky not adding the federation systems that let users leave the Bluesky server and take their community to other hosts can lead to “enshittification”

- Bluesky and enshittification: No one is the enshittifier of their own story.  — Hey look at this: Delights to delectate.

Pluralistic Cory Doctorow

Context & Ripple Effects

Bluesky had previously opened its network to independently run servers, making this critique less about whether federation exists in principle than whether communities can use it to make a credible exit from Bluesky-controlled space.

That distinction matters because Bluesky has already faced a tension between decentralized ambitions and centralized policy choices, including a moderation change that strained trust with Black users. The article frames portable communities as a check on the platform’s future leverage over users.

First-order effects

  • Communities hosted on Bluesky’s server lack the departure path described in the article, leaving their continuity and social ties more dependent on Bluesky’s product and policy decisions.
  • The critique raises the bar for Bluesky’s federation claims: opening servers does not, by itself, demonstrate that a community can leave without losing its audience or identity.

Second-order effects

  • Federated-social competitors can position community portability as a differentiator, while Bluesky faces pressure to explain how its AT Protocol design preserves user leverage in practice.
  • Moderation, verification, and community-governance decisions become more consequential when users cannot readily relocate together; Bluesky’s domain-verification impersonation issues show how implementation choices can affect trust beyond the protocol’s stated openness.

Third-order effects

  • If interoperable networks retain central control over the social graph and community identity, federation may function more as infrastructure openness than as a meaningful constraint on platform power.
  • The broader test for decentralized social products will be whether users can credibly exit with their relationships and communities—not simply whether third parties can operate compatible servers.

The trend: Decentralized social networks are being judged increasingly on practical portability and user governance, rather than protocol openness alone.

Discussion

  • @ianb@mastodon.well.com Ian Betteridge on mastodon
    I agree with every word from Cory here.  While I have chosen to be on Bluesky it won't be the only place you can follow me, and it won't be the *main* place I post, until federation is real — especially the ability to move from here to somewhere else while retaining followers.  —…
  • @owi@mastodon.social @owi@mastodon.social on mastodon
    I was about (I think) to jump into Bluesky more heavily, and then I read this by @pluralistic :  —  https://pluralistic.net/...  I don't like the Mastodon UX very much but it feels like the right choice anyway.
  • @schizanon@mastodon.social @schizanon@mastodon.social on mastodon
    > you can find another server, spend five minutes moving your account over, and you're back up and running on the new server:  —  This is a lie that everyone on the #Fediverse believes.  —  If an instance admin blocks you, you never get the chance to migrate.  Your followers neve…
  • @ricmac@mastodon.social Richard MacManus on mastodon
    I expect to see a chorus of “well actually” skeets about this post by @pluralistic about Bluesky ( https://pluralistic.net/... but we have seen this movie before.  Remember when the narrative about Twitter was that it was an “open” platform, circa 2007-08? …
  • @leemeade@mastodonapp.uk @leemeade@mastodonapp.uk on mastodon
    Cory Doctorow on why he's chosen Mastodon over Bluesky (so far).  —  @pluralistic  —  https://pluralistic.net/...
  • @yetanotheruseless.com Jake on bluesky
    So have you tried to talk to Cory, @mmasnick.bsky.social ?  Explain to him how AT works? [embedded post]
  • @mmasnick.bsky.social Mike Masnick on bluesky
    I will.  But kinda focused on the election stuff now.  This can wait.
  • @vedetta.bsky.social Vedetta Sgro on bluesky
    So long as Bluesky can be a trap, I won't let myself be tempted.'  —  Bluesky and enshittification / Cory Doctorow  —  great piece + perfect timing as well [embedded post]
  • @jeffgreco.com Jeff Greco on bluesky
    Doctorow refusing to join your platform: feature not a bug?
  • @dnas.is @dnas.is on bluesky
    I can't take seriously the words of anyone that recommends Mastodon over Bluesky [embedded post]
  • @mmasnick.bsky.social Mike Masnick on bluesky
    Appreciate the kind words about me from my old friend @pluralistic.net.web.brid.gy here, but I think he's misunderstood the architecture of @atproto.com.  The system is absolutely building in Ulysses Pacts and you can exit Bluesky infra while staying in contact.  —  pluralistic.n…
  • @scripting.com Dave Winer on bluesky
    I agree with Cory Doctorow on Bluesky.  I've been saying the same thing, more politely, for a while.  Maybe they'll listen, or maybe their business model is to sell their user base, as Twitter did. pluralistic.net
  • @mmasnick.bsky.social Mike Masnick on bluesky
    The greatest trick Bluesky has pulled is building decentralization in a manner that the decentralization is hidden.  It's mostly hidden from people who don't care (which is great).  But sometimes it's even hidden from those who do care.  [embedded post]
  • @mmasnick.bsky.social Mike Masnick on bluesky
    The confusion, I think stems from people internalizing “decentralized” to mean “federated.”  But ATproto thinks of decentralized more like the web is decentralized, not that you have to pick your own feudal lord.
  • @xanlopez.xyz Xan López on bluesky
    Cory Doctorow wrote a blog post explaining (again) why he does not trust Bluesky.  I think he has not spent any time learning how Bluesky works, and he's trusting second hand information and his own (understandable) prejudices.  I've seen others do the same.  Depressing. pluralis…
  • @p3.paisleypeinforte.co.uk Paisley P. Peinforte on bluesky
    I'm normally on the same page as Doctorow but his breathless statement of how Mastodon is superior chafes.  —  “you can easily... go to another server, and everyone you follow and everyone who follows you will move over...”  —  He completely ignores the Fediblock side of the equa…
  • @mackuba.eu Kuba Suder on bluesky
    I feel like some AP-focused people are kind of still waiting for Bluesky to finish and launch something they were building, not having noticed that they already did a while ago, it just doesn't look like they were expecting.
  • @eastmad.bsky.social @eastmad.bsky.social on bluesky
    This is a good reminder of why BlueSky is just a port in a storm - not really a final destination.  For the record, I don't care so much about the permanence of the ephemeral, but many people seem to tie their lives to social media, so Cory's reasoning needs to be understood.
  • @mackuba.eu Kuba Suder on bluesky
    “A federation of multiple servers, each a peer to the other, has been on Bluesky's roadmap for as long as I've been following it, but they haven't (yet) delivered it.  (...) I don't know why Bluesky hasn't added the federation systems that would enable freedom of exit to its serv…
  • @doctorow @doctorow on x
    Today's Twitter threads (a Twitter thread). NOTE: I DID NOT BUY A BLUE TICK. IT WAS NONCONSENSUALLY ADDED TO MY ACCOUNT. Inside: Bluesky and enshittification; and more! Archived at: https://pluralistic.net/... #Pluralistic 1/ [image]
  • @davewiner Dave Winer on x
    I agree with Cory Doctorow on Bluesky. I've been saying the same thing, more politely, for a while. Maybe they'll listen, or maybe their business model is to sell their user base, as Twitter did. https://pluralistic.net/...