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Google and its TV and speaker hardware partners are phasing out Google Cast branding in favor of “Chromecast built-in”

new name, same great taste? Kellex / Droid Life : RIP, Google Cast. Hello, “Chromecast Built-In.” (Updated) Derek Walter / TechHive : ‘Google Cast’ is being phased out in favor of Chromecast for connected TVs and speakers Killian Bell / TechnoBuffalo : Google Home down to just $99 for Black Friday Zach Epstein / BGR : Black Friday sale drops Google Home to $99 beginning right now Ron Amadeo / Ars Technica : Google flip flops on Google Cast/Chromecast branding again Phil Oakley / Android Police : Google phasing out ‘Google Cast’ name for connected TVs, speakers Chaim Gartenberg / The Verge : Google perpetuates cycle of confusion, renames Google Cast back to Chromecast Ben Schoon / 9to5Google : Google ditches the ‘Google Cast’ name for ‘Chromecast built-in’ on TVs and speakers Tweets: Google Chromecast / @chromecast : From Google Cast @Chromecast. New name on Twitter, same device you know, stream from and love.pic.twitter.com/MnWEj39GuG Shira Ovide / @shiraovide : I'm reasonably informed about tech products, and I can't keep track of Google's sprawling & evolving consumer tech brands. http://twitter.com/...

Variety Janko Roettgers