Meta is testing facial recognition to combat celebrity scam ads and to help enable faster recovery of compromised Facebook and Instagram accounts
Meta is expanding tests of facial recognition as an anti-scam measure to combat celebrity scam ads and more broadly, the Facebook owner announced Monday.
TechCrunch Natasha Lomas
Related Coverage
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- Meta to Use Facial Recognition to Fight Fake Celebrity Scams Bloomberg · Kurt Wagner
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Discussion
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@nickclegg
Nick Clegg
on x
This work is designed to protect people and enable faster account recovery, and we hope that it helps inform our industry's defenses against online scammers. We're starting small and hope to roll out these protections more widely in the months ahead.
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@john_j_howard
John J. Howard, Ph.D.
on x
Face recognition is a viable means of remote identity verification. Many caveats apply but this is an overall good thing.
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@newley
Newley Purnell
on x
Meta will “immediately delete any facial data generated after this comparison regardless of whether there's a match or not,” the company wrote in a blog post. https://www.bloomberg.com/...
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@nickclegg
Nick Clegg
on x
Today, we announced we'll begin testing new measures that make it harder to scam people across our platforms. https://about.fb.com/...
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@rmsherman
Rob Sherman
on x
Today, @meta announced that we're beginning to test how facial recognition technology can help us protect people and make it harder for scammers to deceive others. Specifically, we're using this tech to make it harder for scammers to run celeb-bait ads on our platforms and as a
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@nickclegg
Nick Clegg
on x
Specifically, we'll begin using facial recognition technology to detect when scammers try to use images of celebrities or content creators in ads to trick others into sharing personal information or sending money.