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Chronicles

The story behind the story

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Microsoft Office for Android supports Chrome OS, but an Office 365 subscription is required to create, edit or print documents on devices larger than 10.1"

Earlier this week we caught word that some Chromebooks with Play Store access were being blocked from downloading Microsoft's Office apps, specifically on the ASUS Flip.

9to5Google Ben Schoon

Context & Ripple Effects

This lands mid-arc in Microsoft's mobile-Office push. In March 2015 it declared Office free for devices under 10 inches and lined up Dell, Pegatron, Samsung and regional OEMs to preinstall the apps — a land-grab that treated small screens as a free funnel into subscriptions. Extending the Android apps to Chrome OS via the Play Store is the next step of that same play, arriving after ASUS Flip owners were briefly blocked from downloading them at all.

First-order effects

  • Chromebook owners gain native Word, Excel and PowerPoint through the Play Store, but anyone on a screen larger than 10.1 inches must pay for Office 365 to create, edit or print — the free tier is confined to small devices.

Second-order effects

  • The 10.1-inch cutoff draws a line against Chromebooks themselves: Microsoft keeps full editing free where Android tablets compete with Windows, while charging for it on the cheap large-screen laptops that threaten its PC franchise.

Third-order effects

The trend: Microsoft's Office-on-rival-platforms strategy keeps oscillating between native apps as a subscription funnel and web apps as the control point, with device-size gates marking where each stops being free.