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Adobe says its Firefly Video Model is the first “commercially safe” text-to-video generative AI model that was trained on licensed and public domain content

Adobe unveiled its Firefly Video Model last month, previewing a variety of new generative AI video features.

PetaPixel Jeremy Gray

Discussion

  • @scalzi@mastodon.social Scalzi on mastodon
    Yeah, but Adobe said their image generator was only trained on licensed content and then we discovered that it was at least partially trained on Midjourney images, so there is reason for some skepticism here  —  https://arstechnica.com/...
  • @acostin Alexandru Costin on x
    Our @Adobe Firefly Video model, the first designed for commercial use, will help our creative community tell a lot of stories. Couldn't be happier for the team that make it happen. Also, I've been to #AdobeMAX since 2003 and I love our customer reaction to magical tech ;). Drives…
  • r/singularity r on reddit
    Adobe Firefly Video is “the first commercially safe video generation model” — it supports text-to-video, image-to-video and designed for immaculate prompt coherence.
  • @youhavebeenwatchingfilms Olivia Bagshaw on threads
    I just want Premiere to not crash every time I use it, not this janky perspective-fucked half-body-missing-as-it-turns LED ass lizard
  • @adobevideo @adobevideo on x
    🚨 Live from #AdobeMAX: Generative Extend is now in #PremierePro (beta)! 🚨 Seamlessly add extra frames and audio to your footage for that perfectly timed edit. Download the beta to try it out. Learn more here: https://www.adobe.com/... [video]
  • @andrewcurran_ Andrew Curran on x
    Adobe's model, from the beta. 'Prompt: Cinematic closeup and detailed portrait of an elderly man in the middle of a street at night. the lighting is moody and dramatic. The color grade is blue shadows and orange highlights. the man has extremely realistic detailed skin texture [v…
  • @adobevideo @adobevideo on x
    Amplify your storytelling with Generate Video (beta), coming soon. 📢 After unveiling the #AdobeFirefly Video Model in September, we gave top community leaders access to this GenAI video tool - and we're buzzing to show you what they've been creating 🐝: https://blog.adobe.com/...
  • @bilawalsidhu Bilawal Sidhu on x
    BREAKING: Adobe Firefly Video is “the first commercially safe video generation model” — it supports text-to-video, image-to-video and designed for immaculate prompt coherence. Those sample generations look quite impressive — excited to go hands on! I'm at Adobe MAX this week so […
  • @edludlow Ed Ludlow on x
    ICYMI + LONG POST: Adobe came out with its Generative AI video tools today (Firefly in Premier). The technology can create and modify video. For example, you can take an original video clip and extend it using generative AI *which is kinda cool* Right now there's no usage
  • @bilawalsidhu Bilawal Sidhu on x
    Extremely entertaining Illustrator demo. Only at Adobe MAX will the whole room of 10,000 attendees lose their minds over the simplest quality of life updates. Gotta love it 🥰 [video]
  • @bilawalsidhu Bilawal Sidhu on x
    2) Auto masking directly inside premiere. Basically akin to Segment Anything Model 2 right inside premiere. This one alas is “coming soon” but one I'm most excited about because I won't need to move into After Effects for simple compositing tasks like this. [video]
  • @bilawalsidhu Bilawal Sidhu on x
    Woot! Two REALLY cool features coming to Adobe Premiere. 1) Generative Extend available today in beta. Take any clip and extend it — with the video and audio automagically extended :) [video]
  • @andrewcurran_ Andrew Curran on x
    Adobe's video model is launching today. The clip is from the beta. There are multiple other video models also approaching launch: - Grok's image/video model. Elon said Flux is a temporary solution to Grok's image generation until he finishes training his own model. The image [vid…
  • @adoberesearch @adoberesearch on x
    Create life in your scenes with a single click with Project Generative Physics! In this @AdobeResearch sneak, realistic physics are a snap with a simple text prompt that can generate subjects which interact with their environment. https://www.linkedin.com/... [video]
  • @urinieto @urinieto on x
    Generative Extend is out! So proud to be part of this incredible effort with such big titans like @justin_salamon and @premseeth. Actual audio examples in the thread. Hit me up if you're a PhD student looking for internships for 2025! :)
  • @bobbymiller Bobby Miller on x
    V cool. Adobe has gone from disdain for artists to straight up eliminating jobs for them.
  • @acostin Alexandru Costin on x
    @Adobe #AdobeMAX premiere pro GenExtend is going to save so much time when editing video! #AdobeFirefly [video]
  • @williamlamkin William Lamkin on x
    New generative AI video editor tools in @Adobe Premiere Pro Including: • Generative Extend • Object Addition/Removal • Text-based Editing • Audio Category Tagging • Speech to Text • Enhance Speech • Scene Edit Detection • Auto Color • Color Match • Morph Cut • Auto
  • @nvidiastudio @nvidiastudio on x
    🎥🎨 Announced at #AdobeMAX: New RTX-accelerated Adobe AI app updates speed up content creation in Adobe Premiere Pro, After Effects, and Substance 3D. From Generative Extend in #PremierePro to the new @Substance3D Viewer app, your workflow just got faster. 💻 Learn more 👉 [image]
  • @petepachal Pete Pachal on x
    Interesting: The new Adobe Premiere Pro will directly use the NPU in Microsoft's Copilot+ PCs for its generative features, (like Generative Extend), giving a performance boost #AdobeMAX [image]
  • @zuryart @zuryart on x
    This feature to automatically track and object select in a video is HUGE!! What a time saver! Thank you @Adobe!! #ADOBEMAX [video]
  • @joematoske @joematoske on x
    Increasingly, Adobe becoming an anti-creative company- Continually sounding more and more like their audience are blockchain enthusiasts. As a long time premiere editor, hate to see it.
  • @venturetwins Justine Moore on x
    Got access to @Adobe's new generative expand for video ✨ You can add up to two seconds to the end of a clip (watch for the black bar). I tested it on a few styles, and it's good at maintaining the context and natural motion of a scene - watch to the end for a blooper 😂 [video]
  • @maxeinhorn Max Einhorn on x
    Commercially safe!  All other video models, take note.  Licensing your training data properly is going to be an expectation going forward.  The fact that Adobe is doing it as a market incumbent is going to sway how this “fair use” question shakes out.  If they can do it, why won'…
  • @justin_salamon Justin Salamon on x
    Adobe just announced Generative Extend for Premiere Pro (beta) at #AdobeMAX! Use GenAI to extend your video clip *including the audio* @pseetharaman @urinieto and me in the Sound Design AI Group at @AdobeResearch worked on the audio part and we're so excited to see it go out! [vi…