ProPublica's report on Facebook's “ethnic affinity” ad targeting explored the potential for abuse, but was misleading and failed to show actual abuse
Saturday, October 29, 2016 Facebook : Driving Relevance and Inclusion with Multicultural Marketing Saqib Shah / Digital Trends : Facebook's ad-targeting options enabling ethnic exclusion are unlawful, report alleges Ian Cull / NBC Bay Area : Does Facebook Allow Advertisers to Discriminate? Blake Montgomery / BuzzFeed : Facebook Lets Advertisers Hide Ads From People Based On “Ethnic Affinities” Mark Wilson / BetaNews : Facebook denies its targeted advertising is racist Alexandra Burlacu / Tech Times : Facebook ‘Ethnic Affinity’: Racism In The Modern Age, Or How Facebook Allows Advertisers To Discriminate By Race Tweets: Boz / @boztank : ICYMI: http://marketingland.com/... cc @longhornsteve who posted a few things about it. Look out for the hot takes. Sometimes they miss it. =/ Gabe Rivera / @gaberivera : tl;dr most reporters who commented on this today were full of crap. And so was Techmeme. http://twitter.com/... Jim Prosser / @jimprosser : A takeaway from this Facebook ad thing is how little time people who report on ad-based businesses actually spend learning the ad systems. http://twitter.com/... Merry Morud / @merrymorud : Y'all @ProPublica discovered ‘ethnic affinity’ FB #Targeting. Don't misplace your outrage. It's on advertisers to comply with laws. BK Chambers / @imavip : Facebook responses to the (dumb) incendiary @ProPublica report about racist multicultural marketing http://newsroom.fb.com/... Daniel King / @afterglowkrush : Facebook's advertising has been called into question a few times lately. $FB http://twitter.com/... Jim Prosser / @jimprosser : Separately, when I was at Twitter, several reporters wrote stories *critical* of Twitter for not offering this kind of targeting. Mark Miller / @markdmill : This is clearly wrong & raises more questions: should advertisers be able to exclude a gender? Socioeconomic status? Why one & not another? http://twitter.com/... Danny Sullivan / @dannysullivan : Here's how Facebook ads & race targeting used to get more non-Blacks to @ComptonMovie http://www.bizjournals.com/... — oh, back in March. Not new.pic.twitter.com/qbe9pF02wa