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Chronicles

The story behind the story

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Matt Mullenweg says 159 Automattic employees, or ~8.4% of staff, took “generous” severance after disagreeing with WordPress' direction and handling of WP Engine

Automattic CEO Matt Mullenweg said on Thursday that 159 employees (roughly 8.4% of staff) accepted a severance package …

TechCrunch Ivan Mehta

Context & Ripple Effects

The departures came days after Automattic proposed that WP Engine pay 8% of its monthly revenue for a seven-year WordPress trademark deal, which WP Engine declined; the dispute had become an internal test of leadership’s approach to the WordPress ecosystem.

The episode was an early sign of a prolonged organizational rupture: reporting later described a second staff buyout offer, while Automattic subsequently cut 16% of its workforce in a push for greater agility.

First-order effects

  • Automattic immediately loses 159 employees—about 8.4% of staff—who chose severance rather than remain aligned with the company’s direction on WordPress and WP Engine.
  • The exits concentrate pressure on remaining teams to carry out Automattic’s WordPress strategy while maintaining products and community-facing work.

Second-order effects

  • A voluntary exit mechanism gives Automattic a way to reduce internal dissent, but it also makes retention and hiring harder where candidates weigh the company’s handling of the WP Engine conflict.
  • The public workforce split adds operational weight to a dispute already defined by Automattic’s proposed trademark-revenue arrangement, increasing scrutiny from WordPress-adjacent businesses that depend on stable ecosystem governance.

Third-order effects

  • If repeated, personnel churn and later cost reductions could shift Automattic toward a smaller organization more tightly aligned with Mullenweg’s strategy, at the cost of broader internal consensus.
  • The episode underscores a durable governance risk in open-source ecosystems: control over trademarks and project infrastructure can turn commercial disputes into disputes over contributor trust and institutional legitimacy.

The trend: This is one data point in the growing collision between open-source project stewardship, trademark control, and the commercial companies built around shared platforms.

Discussion

  • @preshit@mastodon.social Preshit Deorukhkar on mastodon
    Automattic (and Matt) offered a buyout package to employees who didn't “align” with him and his actions.  $30,000 or 6 months salary, whichever is higher.  —  A total of 159 people took the offer, which is 8.4% of the company, including one person who had joined just two days ear…
  • @p3ob7o Paolo Belcastro on x
    Have you heard about @automattic's alignment offer? I stay! And so do 91.6% of our teammates. To the friends who left, thank you for everything you brought to our team! To @photomatt, thank you for offering everyone the financial freedom to stand by their choice.
  • @richard_tabor Rich Tabor on x
    i stayed. i believe in wordpress, open source, and my colleagues at @automattic. i get to work on projects that help transpose millions of people's ideas into reality. that matters to me. big time. it's more than just a job. it's a passion. and there's good work to be
  • @whyisjake Jake Spurlock on x
    These have been the wildest two weeks that I have worked at @automattic in the six years that I have been here. Feeling excited about the future, can't wait for what comes next! https://ma.tt/...
  • @emil_priver @emil_priver on x
    159 people left Automatic because they disagreed with Matt. What an absolute shitshow that company became in 1 week
  • @imranwebsites Imran Siddiq on x
    Out of respect to staff (and I'm not and never have been employed by A8C, and I have never applied for any role) but I wouldn't have shared/made this public. I get why you did. Though a lot of things that I get are left between me and my fridge. #WordPress
  • @batuhan @batuhan on x
    the offer was so generous, even though i align, i was tempted to take it. but i stayed. i'm part of the team that is tirelessly building the next great chat app. we have work to do.
  • @namuaminyan @namuaminyan on x
    It has been challenging weeks but today was the hardest day for me (and for my colleagues). I respect their decision to leave as much as I hate seeing them go. Seriously, I've only met amazingly creative and wonderful talent at Automattic.
  • @mikestottwp Mike Stott on x
    What a surreal end to a sabbatical. I'm not leaving, but I'll come back to a place missing people, friends and teammates who chose to leave. If I didn't get a chance to say farewell to those who left, thank you for all the amazing contributions to Automattic and WordPress over
  • @photomatt Matt Mullenweg on x
    A post on Alignment at Automattic, and the 159 people who left today: https://ma.tt/...
  • @siddharthkp Siddharth on x
    that 1 person is an absolute legend 😂 [image]
  • @pootlepress Jamie Marsland on x
    It's been heartbreaking to see so many great people leave 💔 but I'm staying because there's never been a more important time for the open source mission to succeed. Here's the latest from @photomatt on the why 159 folks have left @automattic 👇 https://ma.tt/...
  • r/Wordpress r on reddit
    “If you resigned before 20:00 UTC on Thursday, October 3, 2024, you would receive $30,000 or six months of salary, whichever is higher”