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Chronicles

The story behind the story

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Sources: Apple is planning a new iPad mini, possibly for 2024, and nearing production of an iPhone SE without a home button and iPad Air models for early 2025

- New SE will use modernized design to entice budget shoppers  — Company also preparing iPad mini for this year, Air for 2025

Bloomberg Mark Gurman

Context & Ripple Effects

This report extends Apple’s staggered refresh cycle across its smaller iPad, entry-level iPhone and midrange tablet lines. Earlier reporting had cast the iPad mini update chiefly as a chip-led refresh, making the broader redesign work around the SE and Air notable in the same roadmap.

The mini remains a recurring platform for change: Apple had previously been reported to be preparing a redesigned iPad mini, while later coverage moves the line toward OLED testing across the mini and Air families.

First-order effects

  • Apple’s reported near-production SE program would bring its budget iPhone closer to the current full-screen design language, reducing the visible distinction between entry-level and flagship-era hardware.
  • The reported scheduling separates refreshes across the mini, Air and SE rather than concentrating them in one launch window, giving Apple distinct product milestones across adjacent device tiers.

Second-order effects

  • A modernized SE can raise competitive pressure on other value-focused smartphones by making Apple’s lower-priced option less dependent on an older physical design.
  • Staggered iPad updates give Apple more opportunities to differentiate the compact mini from the larger Air, rather than treating them as interchangeable tablet upgrades.

Third-order effects

  • If Apple continues pairing periodic iPad hardware refreshes with display upgrades such as the later reported OLED work, the iPad range may become more deliberately tiered by screen technology, size and timing.
  • The home-button-free SE points to a broader simplification of Apple’s industrial design across price tiers, though the report alone does not establish pricing or feature parity.

The trend: Apple is progressively aligning entry and midrange devices with newer design conventions while using staggered refresh cycles to preserve clearer product segmentation.

Discussion

  • @newsynick Nick Turner on x
    RIP, home button. They say you can never go home again but actually you just have to swipe up. https://www.bloomberg.com/... via @markgurman [image]
  • @markgurman Mark Gurman on x
    Apple is preparing to release a new iPhone SE model that gets rid of the home button, transitioning to an edge-to-edge screen https://www.bloomberg.com/...
  • @markgurman Mark Gurman on x
    The new iPad Air models will follow new iPad minis planned for as early as the end of this year. I expect both updates to focus on internals rather than new designs. New iPad Air keyboard will bring down some of the new iPad Pro keyboard features. https://www.bloomberg.com/...
  • @samsheffer Sam Sheffer on x
    bring back the mini
  • @markgurman Mark Gurman on x
    NEW: Apple nears production of revamped iPhone SE, new iPad Airs and new iPad keyboards for early next year. https://www.bloomberg.com/...
  • r/apple r on reddit
    Apple Readies New iPhone SE Model That Kills the Home Button
  • r/iphone r on reddit
    Apple Readies New iPhone SE Model That Kills the Home Button