Oura says it expects annual sales to double to ~$500M in 2024; sources say it plans a fourth-gen, thinner fitness ring with better battery life in October 2024
Why products that people love matter? Literally been on this journey from zero (until now nearing $500M) as the first investor with @LifelineVC... https://www.bloomberg.com/...
I love my Oura ring but it seems sadly inevitable that Apple will build a version that has better integration with the iPhone then will eat their lunch the way it did Tile and Fitbit. I'm rooting for them but the odds aren't in their favor. 😕 https://www.bloomberg.com/...