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Google Pixel camera review: fast and takes impressive photos, video stabilization works very well, though it has some quirks like choppy focal length adjustment

Google's new Pixel is an attempt by the Android maker to showcase the very best of Google, and that includes its imaging chops.

TechCrunch Darrell Etherington

Context & Ripple Effects

The same-day Verge review flagged the missing optical image stabilization as the Pixel's main camera compromise, yet TechCrunch's verdict lands on the opposite side of the ledger: stabilization works very well anyway, because Google is leaning on software rather than hardware for its imaging story. The review frames the phone explicitly as a showcase of what Google can do on Android, making the camera the proof point.

That bet is what the later coverage validates: by the time reviewers get to the Pixel 3 and the Pixel 4, the camera has become the consistent throughline of every Pixel review cycle — 'best-in-class' stills, wide-angle selfies, computational photography features — even as other attributes like build quality and battery life swing between generations.

First-order effects

  • Buyers weighing the first Pixel against rivals get a clear signal from TechCrunch: the camera is fast, photos are impressive, and video stabilization holds up, with the caveats being quirks like choppy focal length adjustment rather than core image quality.

Second-order effects

  • Competing Android makers now face a reviewer-defined benchmark set by Google's own phone, where software-driven imaging — not sensor specs alone — is the yardstick each subsequent flagship camera gets measured against.

Third-order effects

  • If the pattern across the Pixel 3 and Pixel 4 reviews holds, computational photography hardens into the Pixel line's durable identity, letting Google differentiate on software while hardware criticisms (no OIS here, average video there) recur without derailing the franchise.

The trend: Smartphone camera competition is shifting from optical hardware to computational software, with Google's Pixel establishing the template that later Pixel generations keep compounding on.