Kantar: 26% of marketers plan to cut back X ad spending in 2025 and 14% plan to pull budgets in 2024, over concerns about content and trust in disseminated info
Annual survey highlights growing concern about platform content and trust in information disseminated
The Guardian Mark Sweney
Related Coverage
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- marketers' trust in ads on X continues to decrease, from 22% in 2022 to 12% this year. Only 4% of marketers think ads on X provide brand safety. https://www.theguardian.com/ ... @brucelawson@social.vivaldi.net · Bruce Lawson
- The headline on her is - justifiably - around X and in particular two data points: firstly, that a net 26% of marketers plan to cut back ad spending on X in 2025 and … Ian Whittaker
- The tide appears to be turning against Elon Musk's capture of Twitter/X. Global research by Kantar, found that 26% of marketers are planning to cut back ad spend on X in 2025. … Sean Brierley
Discussion
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@riazkanani
Riaz
on threads
I guess the court cases suing advertisers isn't stopping the exodus.. not that surprising 😂 https://www.theguardian.com/ ...
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@whiteknightgamereu
@whiteknightgamereu
on threads
Excellent news more companies are cutting back on spending on advertising on Twitter under Elon Musk's watch https://www.theguardian.com/ ...
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@drewharwell
Drew Harwell
on threads
Once Elon Musk threatens to sue them I'm sure this all will be fine
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@pkafka
Peter Kafka
on x
Especially since even Musk seems to have picked up on the problem with that one. Not that it's going to stop him next time. https://www.businessinsider.com/ ...
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@pkafka
Peter Kafka
on x
When will I get tired of pointing out that Elon Musk's ad problem begins and ends with Elon Musk? I'm pretty tired already tbh. On the other hand, “Elon Musk, Tucker Carlson and Hitler” is still worth underlining. [image]
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@alfonslopeztena
Alfons López Tena
on x
Advertiser exodus from X gathers pace with 26% planning to cut spending. Since Musk took over the site at the end of 2022, its global revenues have more than halved, with annual revenue forecast to fall to $1.9 billion by the end of 2024 https://www.theguardian.com/ ...
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@lolgop
@lolgop
on x
Frankly, the advertisers have done all the can. The only way to thwart Elon's ambitions with Twitter even more now is to get the biggest names, especially candidates, on this site to start posting elsewhere and moving away from Twitter. https://www.theguardian.com/ ...
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@casfetera
@casfetera
on x
“Musk's erratic and controversial behaviour on X, where he has almost 200 million followers, has fuelled a backlash from advertisers who have cut back or stopped running promotions there.” https://www.theguardian.com/ ...
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r/technology
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on reddit
Advertiser exodus from X gathers pace with 26% ‘planning to cut spending’ | Advertising
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r/technews
r
on reddit
Advertiser exodus from X gathers pace with 26% ‘planning to cut spending’