X launches a new TV app “on several app stores” in beta, as part of an effort to court advertisers, creators, and partners around a “video-first platform”
Years ago, Twitter tried but eventually walked away from building TV apps after getting a lukewarm reception.
The X TV app beta is now available on several app stores, with more platforms on the way 📺 Paired with our upcoming Video Tab, this marks a massive leap forward in transforming X into a video-first platform and unlocking new opportunities for creators, advertisers, and our [image…