Seven leading SEO experts and publisher audience strategists on changing their approach due to Google Search's AI Overviews, how it may impact traffic, and more
Google's generative AI search feature is here to stay, but will it actually impact how digital outlets do business? X: @stevewbeales , @p0st_news , @decka227 , and @glenngabe LinkedIn: Tristan Loper , Bryan Flaherty , and Will Flannigan See also Mediagazer X: Steven Wilson-Beales / @stevewbeales : A nice series of interviews by @decka227 on how newsrooms are thinking about Google's AI Overviews. https://www.niemanlab.org/... Chris Brown / @p0st_news : The elephant in the room here is that *if* AI Overviews results improve, and are based on reliable info, then they are a very good product which a large proportion of casual news audiences will use instead of news websites https://www.niemanlab.org/... Andrew Deck / @decka227 : AI Overviews are here to stay. Google announced this month it had launched the search feature in six new countries. But are Overviews actually changing how news publishers do business? I asked seven audience directors and SEO experts for @niemanlab. https://www.niemanlab.org/... Glenn Gabe / @glenngabe : Interesting quotes -> Here's how 7 news audience directors are thinking about Google's AI Overviews And I wrote a post on SER about the challenges with tracking AIOs in Search Console... See the quote below from one of the directors: https://www.niemanlab.org/... via @NiemanLab [image] LinkedIn: Tristan Loper : For now these overviews seem useful for curious searches — “Ask Jeeves”-type queries to fact check my knowitall uncle at the dinner table in fewer clicks. … Bryan Flaherty : Whenever a platform, search or otherwise, makes a change it's right for news orgs to be worried about the impact. … Will Flannigan : In my experience, AI Overviews mostly pop up in non-newsy or commercially focused queries, spaces where news publishers shouldn't rely on for audience anyway … See also Mediagazer