Interviews with 48+ people detail Snowflake and Databricks' intense rivalry, jockeying to be the dominant platform for organizing AI data, and fear of Microsoft
Secret codenames, pugnacious billboards and deal drama mark the competition for data supremacy — Snowflake Inc. was looking for acquisitions. X: @brodyford_ , @brodyford_ , @brodyford_ , and @sundeep X: Brody Ford / @brodyford_ : Databricks has played the public antagonist. Attendees to Snowflake's 2023 conference in Vegas were greeted with billboards claiming Databricks' product was nine times cheaper. [image] Brody Ford / @brodyford_ : One of my favorite elements of the rivalry is nicknames. “SnowMelt” is a initiative within Databricks to take business from its winter-themed rival. At Snowflake, “SparkAttack” is a codename to snatch machine learning workflows from Databricks. https://www.bloomberg.com/... Brody Ford / @brodyford_ : Scoop: Databricks' acquisition of Tabular was actually nearly $2 billion. I spoke with 50 insiders to tell the real story of the Snowflake/Databricks war with @Katie_Roof. Free link below - [image] Sunny Madra / @sundeep : Wowaweewa. [image]