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VLC app beta for Windows 10 devices now available in Windows Store, coming to Xbox One later this summer

Ian Paul / PCWorld :

PCWorld Ian Paul

Context & Ripple Effects

VLC has been running a deliberate every-platform strategy since its first major simultaneous release across Windows, Mac, Linux, Android, iOS and more in early 2015, so a Windows Store build is the next step in that march rather than a surprise.

What makes this landing matter is where it points: Microsoft had already announced that Xbox One would run Windows 10 Universal Windows Platform apps as the Xbox Store and Windows Store merge into one later that summer — making VLC's promised Xbox One arrival one of the first proofs of that single-store bet.

First-order effects

  • Windows 10 users can now install VLC directly from the Windows Store instead of the traditional desktop download, putting the player inside Microsoft's managed app pipeline.
  • Xbox One owners are promised a native VLC option by end of summer, giving the console a free, format-agnostic media player without extra hardware or streaming boxes.

Second-order effects

  • The merged-store path lowers the porting cost for other developers, and the pattern shows up within a year when sources report Spotify testing an Xbox One app internally — subscription services following VLC's route onto the console.
  • Every major app that ships through the unified store strengthens the case for Xbox One as a general-purpose living-room device, pressuring rival consoles and dedicated media streamers on app breadth.

Third-order effects

  • If the UWP-plus-single-store model holds, the boundary between Windows PC and Xbox software catalogs dissolves: one codebase reaches both, and console exclusivity shifts from hardware lock-in toward whatever each platform still adds on top.
  • For VLC specifically, the same write-once distribution sets up its later feature pushes — like the 360° video support previewed for desktop apps with mobile and VR versions planned — to propagate across form factors faster than per-platform rebuilds allowed.

The trend: PC and console app ecosystems are converging onto a single Universal Windows Platform storefront, with early cross-platform players like VLC mapping the route that subscription services then follow.