Trello says it has 1.1M daily active users and 14M signups to date, adds 150K new users each week
Alex Konrad / Forbes : Thanks: @thealexknapp
Context & Ripple Effects
Two months after Trello hit 12M users and launched its Power-Ups Platform with partners like SurveyMonkey and Zendesk, the company is for the first time putting engagement numbers behind the signup count: 1.1M daily actives out of 14M signups, plus 150K new users a week. The disclosure lands in a market where rivals have made daily-active figures their scoreboard — Slack reported over 500K daily active users and $12M ARR just over a year earlier.
The engagement framing also serves Trello's business push: since launching an enterprise tier with single sign-on last summer, the company has been converting its freemium base into paying teams, and DAU is the number that makes that funnel credible.
First-order effects
- Trello's 1.1M DAU gives it a direct comparison point with Slack's disclosed daily-active base, turning user counts into a public contest between the two collaboration tools.
- With only about 8% of 14M signups active daily, Trello faces immediate pressure to convert its large free base — the Power-Ups platform launched in January is the lever it will monetize through.
Second-order effects
- Competitors like Slack now have to keep publishing engagement metrics to defend their positioning, making DAU disclosure standard practice in team-collaboration marketing rather than an occasional investor update.
- Integration partners on the Power-Ups Platform — Giphy, Join.me, SurveyMonkey, Zendesk — gain distribution into Trello's growing weekly cohort, while Trello can charge for access once free-tier usage is capped.
Third-order effects
- If the pattern holds, the collaboration-software market consolidates around engagement-metric arms races — a dynamic that culminates three years later when Microsoft reports 13M+ daily active users for Teams against Slack's 10M, with standalone tools squeezed between platform suites.
- Freemium productivity tools structurally shift from measuring cumulative signups to proving daily habit, because that is the number enterprise buyers and acquirers price.
The trend: Team-collaboration software is shifting its competitive currency from cumulative signups to daily-active engagement, with Trello, Slack, and eventually Microsoft Teams all racing to publish the bigger habit number.