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Chronicles

The story behind the story

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Zuckerberg meets conservatives, calls to rebuild trust after Trending Topics bias claims

Facebook is courting conservative friends through a Wednesday afternoon meeting with CEO Mark Zuckerberg.  —  The unusual session with about a dozen prominent conservative commentators and leaders …

CNNMoney Brian Stelter

Context & Ripple Effects

Two days before this meeting, Zuckerberg had publicly promised a full investigation into the Trending Topics matter and said he would sit down with leading conservatives; Facebook then confirmed the guest list of about a dozen invited leaders, Glenn Beck among them. The session is the payoff of that sequence: bias allegations against a human-curated news module escalated fast enough that the CEO chose face-to-face diplomacy over a blog post.

First-order effects

  • The roughly dozen commentators in the room get direct access to Zuckerberg and a stated commitment to investigate the Trending Topics claims, converting a public accusation into a private channel.

Second-order effects

Third-order effects

The trend: Facebook's response to the Trending Topics controversy marks the start of a durable CEO-led outreach strategy to conservative political actors that outlasted the original dispute.