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Microsoft releases public preview of PowerApps business-app building service

A public preview of Microsoft's PowerApps service, which integrates with its just-unveiled Flow data-sharing tool, is available to business users who want to develop custom business apps.

ZDNet Mary Jo Foley

Context & Ripple Effects

This preview moves PowerApps from its November 2015 launch as a closed business-app builder for iOS, Android, and Windows into open public testing, and it arrives wired to Flow, Microsoft's just-unveiled data-sharing tool — pairing app creation with the workflow plumbing underneath it. It lands two weeks after the public preview of Project Madeira, Microsoft's Azure-hosted SMB management service, showing a coordinated push to wrap business software around Azure.

The cadence since has confirmed the bet: PowerApps and Flow went generally available November 1, 2016, and the low-code surface kept widening through premium Power BI in 2017 and the Power Pages website builder and Express Design image-to-app tooling in 2022.

First-order effects

  • Business users can now sign up directly and build custom mobile and web apps themselves rather than waiting on IT or contracted developers, with Flow connecting those apps to shared data from day one.

Second-order effects

  • Internal-tool vendors and system integrators who bill for simple line-of-business mobile apps face a self-serve alternative priced and packaged by Microsoft, while every app built pulls its storage, logic, and identity through Azure and Microsoft's commercial stack.

Third-order effects

  • If the launch-to-preview-to-GA-plus-premium-tier pattern holds, low-code stops being a developer convenience and becomes a subscription platform layer — the route that later produced Power Pages and Express Design — shifting who inside an organization can ship software.

The trend: Microsoft is assembling a citizen-developer application stack on top of Azure — apps, automation, analytics, and sites — moving software creation from professional developers toward business users.