An investigation details how online gambling giants Flutter and Entain employ practices in the US that they dropped in the UK after admitting risks to UK users
The report connects the US operations of Flutter and Entain with safeguards the companies had already abandoned in the UK after acknowledging user risks. It lands against a backdrop of rising concern over online and smartphone gambling losses in the UK and earlier action against games alleged to target underage users.
It also extends questions raised as US online sports betting scaled rapidly, shifting attention from market growth to whether operators apply materially different user-protection standards across jurisdictions.
First-order effects
Flutter and Entain face immediate scrutiny over the gap between their US practices and the approaches they discontinued in the UK, creating compliance and reputational pressure in their US-facing businesses.
The investigation gives US regulators, public-health advocates and customers a concrete basis to examine whether the companies’ existing protections adequately address the risks they previously recognized abroad.
Second-order effects
Other US gambling operators may need to reassess comparable engagement, marketing or customer-management practices if the reporting prompts closer state-level review.
A visible split between UK and US protections can make voluntary safeguards less persuasive, increasing pressure for rules that set minimum standards rather than leaving protections to operator policy.
Third-order effects
If regulators treat operators’ overseas risk assessments as relevant evidence, gambling companies could face a gradual convergence of responsible-gambling expectations across major markets.
The larger structural question is whether fast-growing US online betting remains governed mainly through state-by-state commercial rules or moves toward more consistent consumer-protection requirements.
The trend: This is one data point in the shift from measuring online gambling’s growth to testing whether its consumer safeguards travel consistently across markets.
if you want to really understand online gambling in the United States, you need to look at the UK. In the U.S., BetMGM ambassador @iamjamiefoxx tells punters: “every Hail Mary pass is one tap away from you doing your victory dance”. In the UK, the boss of Entain when it ..
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After I began working on this story, I realized advertising for these online gambling sites is everywhere in America today. Crucial report by @tombergin_News : Gambling giants use tactics in the US they dropped as too risky in the UK https://www.reuters.com/... [image]
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Online betting giants Flutter and Entain employ practices in the United States that they discontinued in Britain after admitting they put gamblers there at risk, @specialreports finds https://www.reuters.com/... [image]
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Amid a US boom in online bets on sports and slots, some major firms are using practices in America that they have acknowledged posed risks to gamblers in Britain https://www.reuters.com/... [image]
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Online betting giants are flooding American sports fans with advertising featuring celebrities such as Jamie Foxx. But amid a US boom, some large gambling operators are offering features in the US they have acknowledged as harmful to gamblers in the UK https://www.reuters.com/...…
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“Advertisements for roles as VIP account managers on FanDuel's website said candidates would be expected to “increase player activity and drive revenue.” After Reuters asked about the ads, FanDuel removed the phrase.” @tombergin_News https://www.reuters.com/...
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My story on how the groups behind half of the U.S. gambling industry employ practices in America that they dropped in Britain after accepting they risked harming UK gamblers: Online-gambling giants conquer U.S. with tactics deemed too tough for Britain https://www.reuters.com/...
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Online-gambling giants conquer U.S. with tactics deemed too tough for Britain