Why anonymous apps fade: they're entertainment products of waning novelty, and don't foster community
David Byttow : Tweets: @nubikay , @jcolman , @harrymccracken and @rrhoover Tweets: Nubi Kay / @nubikay : Anonymous & Community doesn't seem to work well together. Looks like @reddit is the only one who's pulled that off. http://twitter.com/... Jonathon Colman / @jcolman : The problem with anonymous apps isn't that they don't build community It's that they build a community of hate http://medium.com/... Harry McCracken / @harrymccracken : Why anonymous apps are destined to fail, by a man who once told me that his anonymous app was destined to succeed. http://medium.com/... Ryan Hoover / @rrhoover : The problem w/ anonymous apps http://medium.com/... by the CEO of Secret, @davidbyttow TL;DR: they lack community http://twitter.com/...
Context & Ripple Effects
This essay lands as a founder's post-mortem of his own category: Harry McCracken's framing points out the author once told him his anonymous app was destined to succeed, and [[a:824664|TechCrunch had already called the category in late 2014, finding few winners with Secret among the losers]]. Byttow's diagnosis — anonymous apps are entertainment whose novelty decays, not communities — turns that market outcome into a structural argument.
The surrounding coverage shows where the energy went instead: [[a:925358|niche, identity-anchored communities like Patreon, TinyLetter, and finstagrams grew through 2017]] as users left broad feeds, while Reddit stands as the one anonymous-friendly network the commenters agree built real community.
First-order effects
- Operators still running anonymous social products face a retention model that guarantees decay: each cohort arrives for novelty and leaves when it wears off, so growth spend buys churn rather than a durable user base.
- Investors in the category must re-underwrite these apps as disposable entertainment hits, not social graphs — the asset class Byttow says they actually are.
Second-order effects
- Capital and founder attention rotate toward identity-based alternatives — the closed groups and private posting that later coverage shows pulling average users off influencer-swamped public feeds.
- Reddit's position strengthens by contrast: as the sole scaled network that paired anonymity with community, it becomes the template others would have to copy rather than compete against head-on.
Third-order effects
- Anonymity doesn't die with the consumer apps — it migrates to contexts where it carries utility, as later coverage of pseudonymous crypto founders controlling large sums shows — meaning the failure was of the product form, not the feature.
- If regulators respond to anonymous-platform harms with bans, the counterargument already in the record is that such legislation would be unconstitutional and would endanger the marginalized users anonymity protects — leaving platform design, not law, as the battleground.
The trend: Consumer social keeps splitting between novelty-driven anonymous entertainment that churns out and durable, identity-anchored communities that compound.