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Chronicles

The story behind the story

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Elon Musk says Tesla will likely spend $3B to $4B on Nvidia hardware in 2024 and that half of its formerly noted $10B AI-related capex will be on internal spend

Zaheer Kachwala / Reuters :

Reuters Zaheer Kachwala

Context & Ripple Effects

Tesla’s disclosed AI budget shows that its compute buildout initially depended heavily on Nvidia hardware, while a substantial share of spending remained internal. That combination makes Tesla both a major accelerator customer and a company seeking control over the systems built around those chips.

Later coverage of Tesla’s long-term Samsung manufacturing agreement for AI6 chips illustrates the parallel path: buying leading compute where needed while developing more proprietary silicon capability. Nvidia’s expanded 2024 investment activity in core AI companies also places Tesla’s purchase within a wider effort to deepen the AI ecosystem that consumes its hardware.

First-order effects

  • Tesla is likely to direct $3 billion to $4 billion of 2024 spending to Nvidia hardware, providing Nvidia with a sizable customer commitment tied to Tesla’s AI plans.
  • Half of Tesla’s cited $10 billion AI-related capital expenditure is earmarked for internal spending, directing meaningful resources to in-house AI infrastructure and development rather than hardware procurement alone.

Second-order effects

  • Tesla’s split between external accelerators and internal spend strengthens the case for a hybrid hardware strategy: Nvidia captures near-term demand, while Tesla retains incentives to reduce dependence through its own systems and chips.
  • Large customer deployments make Nvidia’s hardware ecosystem harder for alternative accelerator vendors to displace in the near term, even as customers invest in proprietary designs.

Third-order effects

  • If this pattern persists, AI compute buyers may increasingly separate immediate access to merchant accelerators from longer-term ownership of custom silicon and infrastructure—a direction Tesla later framed as potentially requiring its own chip fab.
  • The resulting market could remain concentrated around leading accelerator suppliers for fast deployment, while major buyers gain more leverage and differentiation through vertically integrated hardware over longer cycles.

The trend: AI-intensive companies are pairing large near-term purchases of Nvidia compute with longer-term investments in proprietary infrastructure and silicon.

Discussion

  • @lorakolodny Lora Kolodny on threads
    Remember in Tesla's earnings call to discuss the year-end results for 2023 Elon Musk said, “We're pursuing the dual path of Nvidia and Dojo.  But I would think of Dojo as a long shot.”  Musk's tweets in response to our story today show how very reliant on Nvidia Tesla is... He sa…
  • @joelt999 Joel Teitelbaum on threads
    Hogwash, unsurprisingly.  He has said (in March) they would buy “up to” 85,000 H100 chips from Nvidia.  How is he going to spend $3B-$4B on Nvidia hardware?  He also redirected a large order.  The numbers don't add up.  And what is the company officially disclosing to shareholder…
  • @elonmusk Elon Musk on x
    @SawyerMerritt Of the roughly $10B in AI-related expenditures I said Tesla would make this year, about half is internal, primarily the Tesla-designed AI inference computer and sensors present in all of our cars, plus Dojo. For building the AI training superclusters, NVidia hardwa…
  • @elonmusk Elon Musk on x
    @WholeMarsBlog ... Training compute for Tesla is relatively small compared to inference compute, as the latter scales linearly with size of fleet. Perhaps the best way to think about it is in terms of power consumption. When the Tesla fleet reaches 100M vehicles, peak power consu…