Apple's new 4-inch iPhone SE is as powerful as iPhone 6S, has 12MP iSight camera and Apple Pay but no 3D Touch; available March 31 starting at $399 for 16GB
The Most Powerful Phone with a Four-inch Display Kris Naudus / Engadget : How iPhone SE stacks up against smaller-handset lines: Nexus 5X, Moto G (2015), OnePlus X Reuters : Apple hopes small is big again as iPhone SE debuts John Callaham / iMore : The 9.7-inch iPad Pro will be priced starting at $599 for 32GB, orders start March 24 Zack Whittaker / ZDNet : Apple's iPhone, iPad event: By the numbers Kif Leswing / Business Insider : Here's everything Apple just announced Chris Welch / The Verge : Apple's new iPhone SE is just as powerful as iPhone 6S and has the same camera Daniel Rubino / Windows Central : No Microsoft news? Tune in to see what Apple is up to at their March event right now Tweets: Benedict Evans / @benedictevans : Shifting the release of the SE to 6 months after the larger model is a way to reduce cannibalisation. Also smooths out the supply chain. Benedict Evans / @benedictevans : Before, Apple's mid-range strategy was older models. But actually, the ~$400 model didn't really sell - just 13% of units last year. @darth : “an iphone for every hand” #AppleEvent pic.twitter.com/V2Ql5vGY9z Benedict Evans / @benedictevans : So, Apple is having a new run at the mid-range smartphone market, with a new strategy, and potentially could do much better.