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Chronicles

The story behind the story

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Researchers claim that 2,107 US voters, mostly older, white Republican women, accounted for spreading 80% of the fake news on Twitter during the 2020 election

A pair of studies published Thursday in the journal Science offers evidence not only that misinformation on social media changes minds …

TechCrunch Devin Coldewey

Context & Ripple Effects

The 2020 finding extends an earlier pattern of extreme concentration: a [[a:937920|small fraction of Twitter users accounted for nearly all fake-news sharing in the 2016 study]]. It also shifts attention from exposure alone to the relatively small set of accounts driving distribution.

Related coverage found that inaccurate stories travel faster and farther chiefly through people rather than bots, while fact-check labels did not necessarily curb a tweet's spread. The new research gives platform operators a more precise account-level locus for intervention.

First-order effects

  • The identified 2,107 voters become the central distribution cohort in the research account of 2020 election misinformation on Twitter, rather than a diffuse mass of users.
  • Twitter/X moderation, ranking, and research efforts can focus on high-volume repeat sharers, while recognizing that the reported group has a distinct demographic and political profile.

Second-order effects

  • Targeted enforcement against a concentrated group could reduce the volume of fake-news sharing more efficiently than broad, uniform interventions—but would make consistency and transparency in enforcement more consequential.
  • The finding strengthens the case for evaluating interventions by their effects on resharing networks, not merely by whether content receives a label; prior research found labeled Trump tweets still spread widely.

Third-order effects

  • If concentration persists across elections, misinformation policy may increasingly center on limiting disproportionate amplification by a small set of accounts rather than treating every user as an equal distribution risk.
  • That approach raises a durable governance trade-off: platforms will need to show that account-level anti-amplification rules address observable behavior without becoming opaque political targeting.

The trend: Election-misinformation research is converging on the idea that distribution risk is highly concentrated among a small number of highly active human accounts.

Discussion

  • @mediaevan Evan DeSimone on x
    The all-stars of posting, I fear.
  • @_jenallen Jennifer Allen on x
    So misinfo was persuasive - but did people see it? Not so much! During Q1 2021, URLs flagged by FB's fact-checking program received ~9 million views — just 0.3% of vax-related views. Similarly, links to low-quality news sites accounted for just 5.1% of views [image]
  • @_jenallen Jennifer Allen on x
    This raises difficult policy qs - if simply moderating false content is not enough, how should platforms balance freedom of expression and potential harm? There are no easy answers, but our paper presents a framework for quantifying harm to better understand tradeoffs involved
  • @drjennings Will Jennings on x
    This is a super interesting study. Content that is not misinformation but potentially misleading can contribute to vaccine hesitancy.
  • @cphoffmann Christian Pieter Hoffmann on x
    Bad (i.e. potentially misleading) journalism from reliable sources is a much bigger challenge than „fake news" because users overwhelmingly get their info from reliable sources. 👇🏼
  • @acerbialberto Alberto Acerbi on x
    Excellent point. Vaccine-related flagged misinformation was 0.3% on Facebook (usual) BUT non-flagged vaccine-skeptical content was much more diffused and had a 46X estimated effect. Study news not fake news! https://www.science.org/...
  • @_jenallen Jennifer Allen on x
    People mostly saw links from mainstream/reputable sites- but some of this content was misleading+hesitancy inducing Mainstream stories covering rare deaths following vaccination attracted *massive* viewership on FB during the initial vaccine rollout, and weren't flagged by FB [im…
  • @_jenallen Jennifer Allen on x
    Our randomized survey exps assessed 130 headlines' causal effect on vax intentions Fact-checked misinfo *did* lower vax intentions by ~1.5pp, sig more than accurate content - BUT the best predictor of persuasion was whether the headline implied the vax was harmful - not falsity […
  • r/nottheonion r on reddit
    Key misinformation “superspreaders” on Twitter: Older women