As some in advertising industry criticize Pinterest's ad efforts, the company touts 5X YoY revenue growth in 2015, and plans to expand ad offerings in 2016
Insiders say what's going on inside $11 billion Pinterest — and it's not all good — Pinterest is a strong contender to go public in 2016 …
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In early 2016, Pinterest is at a fork: insiders call it a strong contender to go public that year, yet ad-industry insiders are openly criticizing its ad products even as it touts 5X year-over-year revenue growth for 2015 on an $11 billion valuation. The company's answer is to expand ad offerings in 2016 rather than slow down.
The trend: Social platforms increasingly convert slow-burn user growth into ad-revenue scale before going public, with advertiser satisfaction as the gating metric between them.