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Discord plans to start showing gaming ads from next week, called Sponsored Quests and offering rewards for in-game tasks; users can turn them off in settings

The chat platform, which has long avoided advertising, is latest tech company to lean into paid promotions

Wall Street Journal

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Discussion

  • @thekenyeung Ken Yeung on threads
    Discord will start displaying ads from videogame makers in the coming week, but users can turn them off within their settings.  These ads offer gifts in exchange for completing in-game tasks.  The company has long dismissed the need for ads. https://www.wsj.com/...
  • @thekenyeung.bsky.social Ken Yeung on bluesky
    Discord will start displaying ads from videogame makers in the coming week, but users can turn them off within their settings.  These ads offer gifts in exchange for completing in-game tasks.  The company has long dismissed the need for ads.  —  www.wsj.com/tech/discord...
  • @wsj @wsj on x
    Social-media startup Discord plans to start showing advertisements on its free platform in the coming week after long dismissing them, becoming the latest tech company to turn to ads to try to boost revenue https://www.wsj.com/... https://www.wsj.com/...
  • @thekenyeung Ken Yeung on x
    Discord will start displaying ads from videogame makers in the coming week, but users can turn them off within their settings. These ads offer gifts in exchange for completing in-game tasks. The company has long dismissed the need for ads. https://www.wsj.com/...
  • @wsjbusiness @wsjbusiness on x
    Social-media startup Discord plans to start showing advertisements on its free platform in the coming week after long dismissing them, becoming the latest tech company to turn to ads to try to boost revenue https://www.wsj.com/...
  • @joshuaogundu Josh on x
    Given how targeted their user base is this is going to add some material revenue to their business
  • @antoniogm Antonio García Martínez on x
    Everything is an ad network. https://www.wsj.com/...
  • @qwik Mike Ybarra on x
    I hope the rumors of Discord getting ads is false, especially for nitro subscribers. It's been an amazingly good product for gamers for years. I pay nitro not because I use nitro features, but because I think the crew working on it deserves some value from me.
  • @moezulfi Moe Zulfiqar on x
    @WSJbusiness This is not surprising whatsoever. Ads are the lowest hanging fruit, why wouldn't they go for them?
  • r/technology r on reddit
    Discord to Start Showing Ads for Gamers to Boost Revenue
  • r/discordapp r on reddit
    Discord to Start Showing Ads for Gamers to Boost Revenue