LinkedIn confirms testing a new TikTok-like short-form video feed; a demo shows a Video tab in LinkedIn app's navigation bar
LinkedIn is testing a new TikTok-like short-form video feed, the company confirmed to TechCrunch on Wednesday. With this new test, LinkedIn joins numerous …
Context & Ripple Effects
LinkedIn had already expanded into video with its 2019 LinkedIn Live beta. The new test moves beyond creator-led live broadcasts toward a dedicated, feed-based video discovery surface inside the core app.
The experiment fits a wider cross-platform response to TikTok’s interaction model: Facebook tested a short-video section, while Twitter reworked Explore around For You and Trending video feeds. LinkedIn is applying that pattern to a professionally oriented network.
First-order effects
- Test participants may see a Video tab in LinkedIn’s navigation, creating a distinct destination for short-form video rather than leaving video distributed across the main feed.
- LinkedIn creators and business publishers gain a potential new discovery channel, while LinkedIn must determine whether short clips produce relevant professional viewing and engagement.
Second-order effects
- Professional brands, recruiters and creators may adapt content for concise, feed-native video if the tab draws attention away from conventional posts and longer live formats.
- The test raises the competitive bar for LinkedIn’s existing video products: its earlier live-video offering may need clearer positioning alongside an on-demand short-video feed.
Third-order effects
- If professional networks can make short-form recommendations useful rather than merely entertaining, career content, education and employer marketing could increasingly be packaged for algorithmic video discovery.
- The broader platform pattern suggests navigation and discovery are being reorganized around vertically consumed recommendation feeds; whether that model transfers cleanly to professional contexts remains unproven.
The trend: Social and content platforms are importing TikTok-style recommendation feeds into specialized products to create new discovery and engagement surfaces.