Despite X's push to attract creators, its strategy remains unclear, as some creators cite concerns about the state of X's ad business and inconsistent payments
& to some extent, remain! — journalists: https://www.wsj.com/... That's one reason Musk's animus towards “legacy media” & the press has been uniquely damaging to @X's present — & future. [image] @madscapital : “Less than 1% of over 200 brands and marketing agencies surveyed by creator-marketing company CreatorIQ in August and September said X delivers the greatest return on investment. Instagram topped the return on investment rankings.” https://www.wsj.com/... Alexa Corse / @alexacorse : Some creators have found success on the platform. I spoke to @Jake__Wujastyk. He largely uses a subscription model: users pay for his paywalled posts about the stock market. He makes a living off X. https://www.wsj.com/... Alexa Corse / @alexacorse : NEW: I dug into Elon Musk's efforts to entice creators to X. Some creators have cited concerns about the state of X's advertising business as a hurdle to the platform's efforts to woo them. Others have complained about payments being inconsistent. https://www.wsj.com/... Alexa Corse / @alexacorse : Last year, X launched an ad-revenue-sharing program as a key part of its efforts to attract creators. But that depends on having advertisers spending big. (Musk has acknowledged that hurdle.) https://www.wsj.com/... See also Mediagazer