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Chronicles

The story behind the story

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Inside generative AI music startup Suno, whose model can compose songs, including human vocals, using a text prompt, as Suno aims to “democratize” music making

and it's scarily adept. Learn about the startup with 12 employees changing everything, and what it might mean for musicians. Story: https://www.rollingstone.com/ ... [image] Erik Hayden / @erik_hayden : More grim news for indie artists: AI-created jingles on the way https://www.rollingstone.com/ ... [image] @rollingstone : Rolling Stone's @hiattb calls this Delta blues song created via text prompt “the most powerful and unsettling AI creation I've encountered in any medium.” Hear it now: https://soundcloud.com/... Read about Suno, the startup that enabled it: https://www.rollingstone.com/ ... [image] Damon K / @dada_drummer : Another f'ing startup ready to steal labor from artists. We get it, ok? Now put your minds to rewarding the creators you all supposedly “value” @goofxist : We need to become more elitist about music than ever before Carl Quintanilla / @carlquintanilla : We're x years away from Grammys going to songs that were created via text prompt. Mike Petriello / @mike_petriello : This reminds me of the guy at the SABR conference who claimed that with just one minute of audio, any historical baseball broadcaster's voice could be repurposed for present day use, and said it like it was a *good* thing Lauren / @very__regular : the RIAA is in the basement digging up lawsuits they buried under cement after Napster Devindra Hardawar / @devindra : Burn it, send it to hell LinkedIn: Arish Omar : A lone acoustic guitar chugs behind it, punctuating the vocal phrases with tasteful runs.  But there's no human behind the voice, no hands on that guitar. … Jacob Sanders : I am vehemently against this kind of AI — https://lnkd.in/...  They DECLINED to disclose what they used to train the model.  Was it copy written music? … Forums: r/technology : A ChatGPT for Music Is Here.  Inside Suno, the Start-up Changing Everything r/popheads : A ChatGPT for Music Is Here.  Inside Suno, the Start-up Changing Everything r/entertainment : A ChatGPT for Music Is Here.  Inside Suno, the Start-up Changing Everything See also Mediagazer

Rolling Stone Brian Hiatt

Context & Ripple Effects

Suno extends the raw-audio music generation demonstrated by OpenAI's earlier Jukebox into a product positioned around complete, prompt-made songs with human-sounding vocals. That makes the issue less about a research demo than about who can produce usable music and under what terms.

The company’s refusal to disclose training data puts its “democratization” claim beside unresolved rights-holder concerns. Those concerns later became explicit when the RIAA sued Suno and Udio over alleged copyright infringement.

First-order effects

  • People without conventional music-production skills can use text prompts to generate full song drafts, including vocal performances, lowering the effort needed to make demos, novelty tracks, or simple commercial music.
  • Musicians and rights holders face an immediate provenance problem: Suno’s undisclosed training data makes it difficult to assess whether generated output is drawing on copyrighted recordings or styles.

Second-order effects

  • Low-cost, rapid song generation pressures music buyers in repeatable, lower-budget categories such as jingles and other functional audio, while independent artists must compete with a much larger volume of produced material.
  • The arrival of Udio's text-to-song product shows that prompt-based music is becoming a competitive product category, increasing pressure on providers to differentiate through output quality, controls, and licensing positions.

Third-order effects

  • If prompt-to-song tools gain broad distribution, music creation may split more sharply between abundant synthetic supply and scarce human identity, curation, live performance, and trusted rights clearance.
  • Training-data disclosure and licensing could become structural constraints on AI-music businesses, rather than peripheral policy questions; the RIAA action indicates that outcome will be contested rather than automatic.

The trend: Generative AI is turning creative production into an on-demand software capability while forcing a parallel reckoning over training rights and the economic value of human-made work.

Discussion

  • @ednewtonrex Ed Newton-Rex on x
    Rolling Stone is a music magazine. Why is the only line on Suno's training data that they “decline to reveal” what they trained on, and why is this buried in the 9th paragraph? [image]
  • @hiattb Brian Hiatt on x
    Hearing from a lot of people who are, for understandable reasons, angry that this startup even exists. But either way, I'm just happy they're hearing about it for the first time in Rolling Stone https://www.rollingstone.com/ ...
  • @suno_ai_ Suno on x
    It's an honor to see Suno featured in @RollingStone! Thank you @hiattb for coming by our office to make some songs and talk about the future of music. Read more about the work we're doing so anyone can have fun making music: https://www.rollingstone.com/ ...
  • @hiattb Brian Hiatt on x
    This AI blues song was created in 15 seconds from my text prompt. Everyone who hears it freaks out. https://soundcloud.com/... My look inside Suno, the company that created the model behind it: https://www.rollingstone.com/ ...
  • @belaanda1 Bela Anda on x
    Goodbye to Lennon/McCartney https://www.rollingstone.com/ ...
  • @rollingstone @rollingstone on x
    EXCLUSIVE: A ChatGPT for music is here — and it's scarily adept. Learn about the startup with 12 employees changing everything, and what it might mean for musicians. Story: https://www.rollingstone.com/ ... [image]
  • @erik_hayden Erik Hayden on x
    More grim news for indie artists: AI-created jingles on the way https://www.rollingstone.com/ ... [image]
  • @rollingstone @rollingstone on x
    Rolling Stone's @hiattb calls this Delta blues song created via text prompt “the most powerful and unsettling AI creation I've encountered in any medium.” Hear it now: https://soundcloud.com/... Read about Suno, the startup that enabled it: https://www.rollingstone.com/ ... [imag…
  • @dada_drummer Damon K on x
    Another f'ing startup ready to steal labor from artists. We get it, ok? Now put your minds to rewarding the creators you all supposedly “value”
  • @goofxist @goofxist on x
    We need to become more elitist about music than ever before
  • @carlquintanilla Carl Quintanilla on x
    We're x years away from Grammys going to songs that were created via text prompt.
  • @mike_petriello Mike Petriello on x
    This reminds me of the guy at the SABR conference who claimed that with just one minute of audio, any historical baseball broadcaster's voice could be repurposed for present day use, and said it like it was a *good* thing
  • @very__regular Lauren on x
    the RIAA is in the basement digging up lawsuits they buried under cement after Napster
  • @devindra Devindra Hardawar on x
    Burn it, send it to hell
  • r/technology r on reddit
    A ChatGPT for Music Is Here.  Inside Suno, the Start-up Changing Everything
  • r/popheads r on reddit
    A ChatGPT for Music Is Here.  Inside Suno, the Start-up Changing Everything
  • r/entertainment r on reddit
    A ChatGPT for Music Is Here.  Inside Suno, the Start-up Changing Everything