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As music from Universal Music Group artists disappears from TikTok, creators turn to royalty-free, almost-contextless sound clips

Reece Rogers / Wired : Bluesky: @crowslabyrinth.com . X: @wiredculture See also Mediagazer Bluesky: @crowslabyrinth.com : My bet is that UMG's actions will accelerate the adoption of AI generated music.  When people have the choice to generate a short beat of catchy clip with a text prompt that is tailor-made for their video, they will bother less about existing songs and artists.  In the end the artists will lose. … X: @wiredculture : More Universal Music songs are disappearing from TikTok as the two companies fail to reach new agreements. Sound clips are ready for their big break. https://www.wired.com/... See also Mediagazer

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