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Chronicles

The story behind the story

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Meta begins testing “today's topics” on Threads in the US, surfaced in the app on the Search page and in the For You feed, that can feature political content

Sarah Perez / TechCrunch :

TechCrunch Sarah Perez

Discussion

  • @zuck Mark Zuckerberg on threads
    Rolling out a small test of today's top topics on Threads in the US.  We'll roll it out in more countries and languages once we get it tuned up...
  • @mosseri Adam Mosseri on threads
    Threads Update 🔔🧵 For those of you who have been calling for a trending feature, we're rolling out a small test in the US to help you find timely topics people are talking about.  Today's topics on Threads will be on the search page and in the For You feed. …
  • @mosseri Adam Mosseri on threads
    Our content specialists will review the topics selected by our AI systems to make sure they're not duplicative or confusing, but by and large, we want them to accurately represent what is actually topical on Threads.  Political trends will be eligible.  We'll learn from this test…
  • @fredericl Frederic Lardinois on threads
    So it's going to be a mix of the most banal aspects of LinkedIn and Twitter, without the politics, of course, because we can't have that.
  • @timothybucksf Timothy Buck on threads
    The team is being really thoughtful about this.  Will be interesting to see how it's received.  This is clearly a feature that people want but similar features on other platforms have always gotten mountains of negative press. …
  • @hardin Brandon Hardin on threads
    As someone who was on Facebook's tending team before FB killed it in 2016 and immediately let fake news trend, allow me to say: lol, lmao
  • @willoremus Will Oremus on threads
    More details on the trending topics test that Zuck announced today, per Meta spokesperson: - Topics are determined by AI - Team of “content specialists” checks them for coherence & policy violations - Political content *can* be a topic, as long as it doesn't violate rules - Topic…
  • @katienotopoulos Katie Notopoulos on threads
    I guess the news is out!  So thrilled to announce I'm a Content Specialist leading the new Trending Topics for Threads.  Excited to help users discover exciting new conversations here on Threads that they can be a part of, such as: -Apple's overreaching privacy policies -Meta is …
  • @renee.diresta Renee DiResta on threads
    This is a return to what FB tried to do with Trending Topics prior to mass ref-working and conspiratorial allegations that conservatives were being suppressed (Trending Topicsgate, circa 2016).  It's also what Twitter tried to do with its curated moments.  Let's see how it goes..…
  • @kimberleyannjohnson Kimberley A. Johnson on threads
    This post isn't making us forget that you're killing the reach of political content (just like FB has) in an extremely important election year.
  • @harryjsisson Harry Sisson on threads
    This is nice, but if we can't see what's trending in news, laws, and politics, it's truly meaningless
  • @daveleebbg Dave Lee on threads
    Should just hard code in “Live, Laugh, Love” as the trending topics and leave it at that
  • @chris Chris Messina on threads
    It's telling that @mosseri doesn't even bother with topic tags when he shares a new Threads Update.  😑
  • @bmotheprince Brian Moller on threads
    Here come Trending topics right after Drake and the Super Bowl (in wildly different ways) proved that we don't need em on @threads
  • @greeblehaus Aimee Giese on threads
    Glad to see it but still think keeping “politics” out of this is a big mistake.  As a woman, my body is under attack, which makes that political.  I know you said you weren't “promoting” political accounts but everything is political.
  • @carlas Carla Souza on threads
    Trending topics is here
  • @mattnavarra Matt Navarra on threads
    Threads is now testing trending topics in the U.S.
  • @keithedwards Keith Edwards on threads
    Threads is releasing trending topics!
  • @willoremus Will Oremus on threads
    “Trending topics” are coming to Threads.  Buckle up.
  • @willoremus Will Oremus on x
    Threads is now testing a “today's topics” (trending) feature, Zuck announced today. Some details, per Meta spox: - Topics are determined by AI - Content team checks them for coherence & rule violations - Political content *can* be a topic - Topics appear in search page or...