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Source: Google has increasingly awarded select DeepMind researchers with large grants of restricted stock worth up to millions of dollars, to fend off OpenAI

Even as Google makes a major round of staff cuts, it is tapping a special pool of stock compensation to retain …

The Information Jon Victor

Context & Ripple Effects

DeepMind’s position inside Google has long carried tension: its earlier push for greater autonomy was rejected, leaving Google responsible for aligning the lab’s incentives with its broader AI strategy. The targeted equity awards show that retention has become part of that alignment.

The move is an early sign of the compensation contest later visible in OpenAI’s sharply higher stock-compensation burden. It matters because a small group of frontier researchers can become a strategic bottleneck even while a company is cutting staff elsewhere.

First-order effects

  • Selected DeepMind researchers receive unusually large restricted-stock grants, giving Google a direct retention tool against OpenAI’s recruiting efforts.
  • Google concentrates compensation on roles it considers strategically scarce, while employees outside that pool do not share the same retention mechanism.

Second-order effects

  • OpenAI and other frontier-model competitors face a higher cost of recruiting proven research talent, as counteroffers can now include multi-year equity rather than salary alone.
  • Google’s AI labor spending becomes more selective: the company can pair broad cost controls with concentrated investment in researchers central to model development.

Third-order effects

  • If rivals continue matching one another with outsized equity packages, frontier AI research will become more tightly concentrated among firms able to finance both compute and premium talent compensation.
  • The contest shifts AI-lab differentiation beyond models and products toward durable control of scarce researchers, raising the importance of retention structures alongside recruitment.

The trend: This is one data point in the concentration of frontier AI capability among companies able to fund both enormous infrastructure needs and exceptional talent pay.