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Chronicles

The story behind the story

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Sources: Alibaba, Tencent, Baidu, and ByteDance aren't keen on buying Nvidia's lower-powered AI chips and are shifting some orders to Huawei's China-made chips

Chinese buyers are pushing back against the lower-powered AI chips it hopes to sell to them in response to U.S. export curbs

Wall Street Journal Raffaele Huang

Context & Ripple Effects

Before export restrictions tightened, Baidu, ByteDance, Tencent, and Alibaba had each placed substantial Nvidia chip orders amid concern that U.S. controls could tighten further, as reported in their earlier rush to secure Nvidia supply. This report shows that access to a compliant product is not the same as buyer acceptance.

The shift also foreshadows a broader domestic-sourcing push: China later urged these companies to reduce Nvidia buying in favor of local chips, according to subsequent guidance to favor domestic suppliers.

First-order effects

  • Nvidia faces weaker demand from several of China’s largest AI infrastructure buyers for the lower-powered products available under export curbs.
  • Huawei gains some redirected orders, giving its China-made AI chips a larger opportunity with major domestic cloud and internet platforms.

Second-order effects

  • Chinese buyers gain leverage to test and qualify domestic accelerators rather than treating Nvidia’s export-compliant products as the default option.
  • Nvidia is pushed to make its China-specific offerings more competitive within U.S. rules, a pressure consistent with its later effort to tweak chips for China.

Third-order effects

  • If domestic alternatives continue to win production workloads, China’s AI-compute market could develop a more separate hardware stack, with local suppliers receiving demand, deployment feedback, and ecosystem support.
  • The key uncertainty is whether domestic chips can meet buyers’ performance and software requirements at scale; continued buyer interest in Nvidia would limit how complete that split becomes.

The trend: Export controls are turning AI-chip procurement in China from a performance-led choice into a strategic contest between constrained foreign supply and developing domestic alternatives.

Discussion

  • @wsj @wsj on x
    After the U.S. barred Nvidia from selling high-end AI chips to China, the company quickly designed a new lineup. One problem: Some of its biggest buyers aren't so keen on its lower-powered chips. https://www.wsj.com/... https://www.wsj.com/...
  • @jchengwsj Jonathan Cheng on x
    Nvidia to Chinese customers: Here are the most powerful chips that the U.S. government will let us sell you. Chinese customers to Nvidia: We're not interested. @raffaelehuang @asafitch @TokyoWoods https://www.wsj.com/... https://www.wsj.com/...