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Chronicles

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Sources: the EU plans to hit Apple with a ban on anti-steering App Store rules for music streaming rivals and a possible fine in 2024, after Spotify's complaint

- EU to ban allegedly abusive App Store rules for music rivals  — Antitrust decision due early 2024 and could come with fines

Bloomberg Samuel Stolton

Context & Ripple Effects

Spotify’s 2019 complaint moved from an EU probe into expected formal charges over Apple’s App Store treatment of competing music services. The reported ban would turn that dispute from an investigation into a prospective conduct remedy.

The case has remained focused on whether music-streaming apps can direct users to purchasing options outside Apple’s in-app payment flow; later coverage also pointed to a possible EU fine tied to access for music services.

First-order effects

  • Apple could be required to stop anti-steering restrictions for music-streaming rivals in the EU, changing how those apps communicate alternative subscription options to users.
  • Spotify and other affected music services would gain a clearer route to tell EU users about payment choices outside the App Store; Apple also faces a possible financial penalty.

Second-order effects

  • A music-specific remedy would put pressure on Apple to distinguish its rules for music apps from policies applied to other subscription categories, increasing scrutiny of those boundaries.
  • Developers in adjacent digital-content markets could treat the decision as a reference point in challenging restrictions on customer communication and external purchasing.

Third-order effects

  • The dispute points toward platform regulation focused not only on app distribution or fees, but on the information and purchase paths platforms permit developers to present to users.
  • If enforcement produces durable remedies, competition cases may increasingly seek operational changes to platform rules alongside fines, though the scope beyond music would depend on future decisions.

The trend: European platform enforcement is increasingly testing whether app-store gatekeepers can restrict developers’ ability to steer customers to alternative payment channels.