CRM platform HubSpot plans to acquire B2B data provider Clearbit, which has 400K+ users and 1,500+ business customers, and was valued at $250M in January 2019
over the years, I'm thrilled about this announcement and what it'll mean for HubSpot customers. Mollie Schane : This HUGE and exciting news. I already loved using Hubspot and this acquisition is a game changer. https://lnkd.in/ex-PeezV Andy Laux : I am interested to see how HubSpot improves their offerings and user experience with this enhancement. … Katie Burke : We can't wait to welcome Clearbit to HubSpot: Forums: Hacker News : HubSpot Acquires Clearbit
Clearbit brings a sizable existing footprint—more than 400,000 users and 1,500 business customers—making the transaction relevant to how HubSpot can assemble data and workflow capabilities inside one platform.
First-order effects
HubSpot moves to bring Clearbit's B2B data product, users, and business customers under its platform, subject to completion of the planned acquisition.
Clearbit's customers and employees face a transition toward HubSpot ownership, while HubSpot customers gain the prospect of tighter access to Clearbit capabilities.
Second-order effects
Competing CRM and marketing platforms may face pressure to strengthen their own data offerings through product development, partnerships, or acquisitions.
Independent B2B-data vendors could find distribution more important as a major CRM platform seeks to make data a more integrated part of its customer workflow.
Third-order effects
If CRM vendors continue buying adjacent data and automation products, the market could tilt toward broader suites that control both customer records and the inputs used to enrich them.
The deal is another indication that B2B software competition is moving from standalone features toward integrated systems, though the eventual product integration will determine its impact.
The trend: This is part of acquisition-led expansion in which B2B software platforms add data and automation assets to deepen their core workflows.
Huge congrats to founders Alex @maccaw, Harlow Ward, @mattsornson and the entire @clearbit team on this incredible milestone. 🎉 Read more to learn how Clearbit and @HubSpot are teaming up to take the customer platform to a whole new level with richer data....
It's a true honor for @clearbit to join forces with @HubSpot! @mattsornson @maccaw @okharlow and I have admired Hubspot's team, execution, and brand from day one. Excited for the future! @dharmesh @bhalligan @BradfordCoffey @yaminirangan
🧩🎯 M&A strategy teardown Why did @HubSpot ($HUBS) acquire @clearbit? TL;DR 1. The obvious near-term opportunity is going after @ZoomInfo $ZI 2. More interestingly, this really sets up a longer-term fight with @LinkedIn Sales Navigator (owned by $MSFT) First, let's talk... [image]
@clearbit has entered into an agreement to be acquired by @HubSpot. I am so proud of this team and extremely excited for this next chapter together. [image]
I want to say a big public thanks to the @clearbit team, and especially to my two co-founders Harlow Ward and @mattsornson. With their oversight the company has shipped some massive improvements recently.
@asanwal ... I doubt HubSpot is losing sleep over ZoomInfo. Feels like they're pulling up the ladder on Apollo. Solid SMB CRM offering + good first-party sales engagement offering + data enrichment = rock-solid contender across the board.
Woo hoo! I'm really excited about this acquisition and welcoming the Clearbit team to HubSpot. Already dreaming about the kinds of features we can unlock in the HubSpot customer platform with AI + rich data about millions of companies.
It was hard to sit on this news but now it's out there, @clearbit is joining @HubSpot I joined this company almost 5 years ago as engineering manager and employee #63 (iirc), the product I was managing had 0 customers. Since then A LOT happened, I worked the hardest and...
Congrats to the @clearbit and @hubspot teams. SV trivia: @maccaw was a prolific open source JS developer (e.g.: https://github.com/..., stylo) prior to founding @clearbit. He also built the first, very epic version of Stripe.js. https://www.hubspot.com/...
Exciting news: HubSpot has entered an agreement to acquire Clearbit! Clearbit's data combined with our customer platform will create a powerful, winning combination for scaling companies. Check out the announcement below to learn more. https://www.hubspot.com/...
Salesforce did everything it could to buy LinkedIn, it just couldn't quite afford it. Benioff said it was the most strategic thing they could buy. HubSpot now buys Clearbit Not exactly the same, but somewhat similar Smart way to turbocharge a $500m+ CRM business