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Chronicles

The story behind the story

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Atlassian plans to acquire video messaging platform Loom for ~$975M, split as ~$880M in cash and the rest in stock, set to close in Q1 2024; Loom has 25M+ users

Loom changed the game with tapping the PLG market.  Now, with atlassian all enterprise doors could open as well.  [embedded post] @manpageman.bsky.social : Pivot!  To!  Video! [embedded post] X: Phil Haslett / @haslettp : VC returns for the $975M @loom sale to @Atlassian - Seed 1: 64x ($40M on $622K) - Seed 2: 25x ($78M on $3.1M) - Series A: 12.5x ($134M on $10.7M) - Series B: 4.5x ($125M on $28.1M) - Series B+: 2.3x ($55M on $23.5M) - Series C: 1.0x* ($130M on $130M) Anand Sanwal / @asanwal : Kleiner Perkins just made some money with @loom's $975M acquisition by @Atlassian Who else? Everyone who invested in the Series B or earlier won in this deal That includes: * Kleiner Perkins (Series A investor) * Sequoia Capital (Series B) * Point Nine Capital (Seed) *... [image] Deva Hazarika / @devahaz : Loom just sold for $975M cash after about 8 years and raising a total of ~$175M, and TechCrunch thinks the CEO has to “put a positive spin” on the deal because their last round at market peak was at a little higher valuation — this is a home run startup outcome, period [image] Greg Isenberg / @gregisenberg : Today, Loom got bought by Atlassian for $975M in CASH, and here's my little secret: I passed on investing in their pre-seed round when they were only worth ~$6.5M. So, my $25k could have turned into a whopping $3M-$4M lmao Here's what I learned from watching them grow from an... [image] Rahul Mathur / @rahul_j_mathur : Atlassian's acquisition of Loom for $975M is probably today's most interesting newsbreak. Atlassian has a long history of M&A with 22+ reported deals since inception: (1) HipChat in 2012 - which was its “Slack competitor” - ultimately sold to Slack in 2018 (2) Bitbucket in... Vinay Hiremath / @vhmth : To put the longevity and growth of the relationship into perspective, Atlassian was all-in on Loom when we were doing just under 1m looms per month in 2019. We are now doing over 7 million looms recorded per month. Vinay Hiremath / @vhmth : We want people to look back on this moment and say “Atlassian got a steal” and continue to say “Loom just keeps getting better” and “how could I go back to Confluence/JIRA/etc. without video embedded into it?”. We are very grateful to have the opportunity to make this a reality. Andrew Reed / @andrew__reed : 3/4 Our team @sequoia quickly became big fans and users of the product. We pulled the data — our corporate Loom account has recorded 7,807 total videos and watched 99,880 minutes of content (that's 69 days worth...at 1x speed). BuccoCapital Guy / @buccocapital : Atlassian buying Loom Good environment to be a company w/ strong fcf and a muscle for doing tuck-in acquisitions [image] Gergely Orosz / @gergelyorosz : Big news: Atlassian aqcuires @loom . Congrats to the Loom team & @vhmth: Loom stays available as a standalone product, and will be integrated more deeply into Atlassian products. Feels like another smart acquisition from Atlassian to buy a product heavily used, like Trello. [image] Andrew Reed / @andrew__reed : 1/4 Today we announced that @loom is being acquired by @atlassian for $975M cash. And now, importantly, I can finally share this video. Before we did the Series B in 2019, all @sequoia partners sent “sales” Looms to the founders. Doug Leone's instantly became part of Loom lore [video] Shahed Khan / @_shahedk : Exciting news today. @Loom is joining @Atlassian. The company has entered a definitive agreement for Atlassian to acquire Loom for $975m. 25 million users. 1.5 billion minutes recorded. 1.8 million workplaces. 8 wonderful years in the making. Vinay Hiremath / @vhmth : Today @loom is joining @Atlassian. We have entered a definitive agreement for Atlassian to acquire Loom for $975m. And we are insanely hyped. @atlassian : We are excited to be welcoming @loom to the Atlassian team! Loom's leadership in async video combined with our deep understanding of team collaboration means we can bring innovation to the market and empower our customers to collaborate in more human ways. https://www.atlassian.com/... LinkedIn: Brittany N. Shaff : Did anyone else see this acquisition coming?  —  As someone who has used Jira and Confluence for years, I am thrilled to see how these platforms will integrate to create more effective workflows. … Riel R. : Wow... As anyone who's worked with me in the last few years will know, I've been a fan of Loom's since early on.  Congrats to the whole team, that's a great outcome. Manana Samuseva Ph.D : BIG DEAL FOR MARKET 🔥❤️#Loom just got acquired by Atlassian for ≈$1 billion.  Super exit!  From 2016 to Covid-19 and 2023 exit! … Forums: Hacker News : Atlassian to buy Loom for nearly $1B Msmash / Slashdot : Atlassian To Buy Video Messaging Provider Loom for Nearly $1 Billion

Reuters Akash Sriram

Discussion

  • @vsvivek.bsky.social Vivek V.S on bluesky
    This beef-up of product suite is not something I saw coming.  —  Loom changed the game with tapping the PLG market.  Now, with atlassian all enterprise doors could open as well.  [embedded post]
  • @manpageman.bsky.social @manpageman.bsky.social on bluesky
    Pivot!  To!  Video! [embedded post]
  • @haslettp Phil Haslett on x
    VC returns for the $975M @loom sale to @Atlassian - Seed 1: 64x ($40M on $622K) - Seed 2: 25x ($78M on $3.1M) - Series A: 12.5x ($134M on $10.7M) - Series B: 4.5x ($125M on $28.1M) - Series B+: 2.3x ($55M on $23.5M) - Series C: 1.0x* ($130M on $130M)
  • @asanwal Anand Sanwal on x
    Kleiner Perkins just made some money with @loom's $975M acquisition by @Atlassian Who else? Everyone who invested in the Series B or earlier won in this deal That includes: * Kleiner Perkins (Series A investor) * Sequoia Capital (Series B) * Point Nine Capital (Seed) *... [image]
  • @devahaz Deva Hazarika on x
    Loom just sold for $975M cash after about 8 years and raising a total of ~$175M, and TechCrunch thinks the CEO has to “put a positive spin” on the deal because their last round at market peak was at a little higher valuation — this is a home run startup outcome, period [image]
  • @gregisenberg Greg Isenberg on x
    Today, Loom got bought by Atlassian for $975M in CASH, and here's my little secret: I passed on investing in their pre-seed round when they were only worth ~$6.5M. So, my $25k could have turned into a whopping $3M-$4M lmao Here's what I learned from watching them grow from an... …
  • @vhmth Vinay Hiremath on x
    To put the longevity and growth of the relationship into perspective, Atlassian was all-in on Loom when we were doing just under 1m looms per month in 2019. We are now doing over 7 million looms recorded per month.
  • @rahul_j_mathur Rahul Mathur on x
    Atlassian's acquisition of Loom for $975M is probably today's most interesting newsbreak. Atlassian has a long history of M&A with 22+ reported deals since inception: (1) HipChat in 2012 - which was its “Slack competitor” - ultimately sold to Slack in 2018 (2) Bitbucket in...
  • @vhmth Vinay Hiremath on x
    We want people to look back on this moment and say “Atlassian got a steal” and continue to say “Loom just keeps getting better” and “how could I go back to Confluence/JIRA/etc. without video embedded into it?”. We are very grateful to have the opportunity to make this a reality.
  • @andrew__reed Andrew Reed on x
    3/4 Our team @sequoia quickly became big fans and users of the product. We pulled the data — our corporate Loom account has recorded 7,807 total videos and watched 99,880 minutes of content (that's 69 days worth...at 1x speed).
  • @buccocapital BuccoCapital Guy on x
    Atlassian buying Loom Good environment to be a company w/ strong fcf and a muscle for doing tuck-in acquisitions [image]
  • @gergelyorosz Gergely Orosz on x
    Big news: Atlassian aqcuires @loom . Congrats to the Loom team & @vhmth: Loom stays available as a standalone product, and will be integrated more deeply into Atlassian products. Feels like another smart acquisition from Atlassian to buy a product heavily used, like Trello. [imag…
  • @andrew__reed Andrew Reed on x
    1/4 Today we announced that @loom is being acquired by @atlassian for $975M cash. And now, importantly, I can finally share this video. Before we did the Series B in 2019, all @sequoia partners sent “sales” Looms to the founders. Doug Leone's instantly became part of Loom lore [v…
  • @_shahedk Shahed Khan on x
    Exciting news today. @Loom is joining @Atlassian. The company has entered a definitive agreement for Atlassian to acquire Loom for $975m. 25 million users. 1.5 billion minutes recorded. 1.8 million workplaces. 8 wonderful years in the making.
  • @vhmth Vinay Hiremath on x
    Today @loom is joining @Atlassian. We have entered a definitive agreement for Atlassian to acquire Loom for $975m. And we are insanely hyped.
  • @atlassian @atlassian on x
    We are excited to be welcoming @loom to the Atlassian team! Loom's leadership in async video combined with our deep understanding of team collaboration means we can bring innovation to the market and empower our customers to collaborate in more human ways. https://www.atlassian.c…