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Google announces new AI features for the Pixel 8 and 8 Pro, including Best Take, which lets users swap faces in a photo with expressions from additional shots

Google announced new AI-powered features today for the new Pixel 8 series phones, such as Magic Editor, which enables background filling …

TechCrunch Ivan Mehta

Context & Ripple Effects

Best Take arrived after pre-release reporting pointed to face swapping and Audio Eraser as key Pixel 8 camera additions. The launch makes those editing capabilities an official part of Google's Pixel proposition rather than a leak-driven feature list.

The feature also sits alongside Magic Editor and the Pixel 8 Pro's subsequent cloud-based Video Boost update, showing Google extending AI processing from still-image cleanup into more computationally intensive media enhancement.

First-order effects

  • Pixel 8 and 8 Pro users gain a way to combine expressions from multiple shots, while Magic Editor adds background-filling tools to the phones' photo workflow.
  • Google differentiates the new Pixel generation through software-mediated camera results, not only conventional capture controls or hardware specifications.

Second-order effects

  • Rival phone makers face pressure to match AI-assisted group-photo and editing workflows, shifting camera comparisons toward the finished image rather than the single frame captured.
  • As later testing highlighted concerns over AI's ability to replace faces and normalize expressions, users and photo platforms may scrutinize when an edited image still represents the moment photographed.

Third-order effects

  • If these tools become standard, smartphone photography will increasingly be defined by multi-shot synthesis and post-capture generation rather than a camera's ability to record one decisive frame.
  • The pattern points toward a durable trade-off: AI features can make everyday photos more usable, but their normalization may require clearer user expectations around authenticity and edits.

The trend: Pixel 8 is an early example of AI becoming a core camera interface, where phones optimize and reconstruct memories as much as they capture them.

Discussion

  • @mossbergwalt Walt Mossberg on threads
    With this move, Google is only accelerating the race to normalize some of the worst aspects of AI.
  • @reckless1280 Nilay Patel on threads
    Yes there is some hand-wavy metadata stuff but unless it is cryptographically hard-coded it's just there to let Google dodge questions about the ethics of this approach to photography
  • @madebygoogle @madebygoogle on x
    Meet #Pixel8 & 8 Pro—engineered by Google with AI controlled by you. 📷Video Boost, Night Sight Video & Pro Controls on 8 Pro* 🔇Audio Magic Eraser* 🪄Edit pics w/ Best Take & Magic Editor* ✅Protects your info* & saves you time* *See video & learn more: https://store.google.com/... …
  • @googlephotos @googlephotos on x
    Announced today, new AI-powered features in Google Photos are coming first to Pixel 8 and 8 Pro. From getting the perfect group pic to using generative AI to reimagine your photos, Google Photos is making complex video and photo edits simple and intuitive https://blog.google/... …
  • @google @google on x
    We're all guilty of taking a lot of photos just to get the right one. Best Take on #Pixel8 can help by using a series of photos to form one blended image¹ so you can always capture you and your friends' *best.* #MadeByGoogle [image]
  • @googlephotos @googlephotos on x
    Check out the 4 new Google Photos features coming first to Pixel 8 and 8 Pro ↓ Whether it's noise from wind, traffic, or barking dogs, Audio Magic Eraser in Google Photos reduces distracting sounds in your video in just a few taps! 🪄 [video]
  • @mishaalrahman Mishaal Rahman on x
    The generative AI wallpaper feature is coming first to the Pixel 8. Since it works entirely server-side, there's no reason it can't come to other Pixels in a future update, like the upcoming December 2023 Pixel Feature Drop. (It's being tested on the Pixel 6 & Pixel 7, in fact.)
  • @mishaalrahman Mishaal Rahman on x
    The Pixel 8's generative AI wallpaper feature is SO COOL! You can create brand new wallpapers that nobody else has ever seen just by choosing a few topics and colors from some preset options. While you can't go wild with custom prompts, you still have a ton of choice! [video]