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Chronicles

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TikTok confirms the company is running a limited-scale test of an ad-free subscription plan, but only says the market is not the US and does not share the price

TikTok is exploring a new way to make money: The popular video app has kicked off a limited-scale test of a monthly subscription service that eliminates ads.

Variety Todd Spangler

Discussion

  • @carnage4life Dare Obasanjo on threads
    Ads are bad and every app charging you $5-$15 a month continues apace with TikTok seemingly working on a $4.99 per month ad free offering.  I don't buy this simply because under $5/month is too low to cover the lost ad revenue.  More likely this is a TikTok+ offering like Snapcha…
  • @mattnavarra Matt Navarra on x
    Will be interesting to see what TikTok classifies as an ad. Will it include branded content, organic posts converted to paid ads etc. But $4.99 seems a tad high without any other subscription perks... But it's probably around the price (perhaps lower) than what X and Meta might g…
  • @sillygirlheaven @sillygirlheaven on x
    first sub to get zero buys
  • @marvelle Marshall Maher on x
    Would love to see follow up reporting on whether the introduction of ad-free subscriptions hints that the ad loads on the free services will become insufferable in order to drive new subs
  • @saoirserd @saoirserd on x
    the people saying tiktok ads are unbearable have clearly never experienced twitch ads
  • @popcrave @popcrave on x
    TikTok is reportedly testing a paid, ad-free version of its app for $4.99/month, according to Android Authority. [image]
  • @saeeddicaprio @saeeddicaprio on x
    it literally takes 1 second to swipe past them
  • @sadhotgiri @sadhotgiri on x
    so in other words they're about to make ads unskippable if you don't buy this. imagine how tired we are
  • @defnoodles @defnoodles on x
    TikTok is launching a paid ad-free version. Is anyone actually stupid enough to buy it? [image]
  • r/popculturechat r on reddit
    TikTok Confirms It Is Testing an Ad-Free Subscription Tier