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Apple's second-gen Ultra Wideband chip in the iPhone 15 improves Find My, including by supporting precision finding with distance indicators for crowded venues

Apple's iPhone was the first smartphone to introduce Ultra Wideband capabilities, which made it easier to find lost items … X: @can , @stormdorm411 , @popbase , @arvidkahl , and @maxwinebach . Forums: r/samsung X: @can : Find My is the most awkwardly named Apple product ever. What's the second most awkward one? @stormdorm411 : ok they ate with this [image] @popbase : Apple Watch Series 9 introduces new feature that lets you locate your iPhone using it, telling you how far you are from it. #AppleEvent [image] Arvid Kahl / @arvidkahl : I love that one of the main advertised features of the new Apple Watch is its improved ability to ping and find your iPhone. Such a hilariously human problem. “Can't find my phone.” Max Weinbach / @maxwinebach : Precision finding with Find My is absurdly useful Forums: r/samsung : UWB precision find my friend

TechCrunch Sarah Perez

Context & Ripple Effects

Apple introduced UWB in iPhone 11 for spatial awareness, initially using it for AirDrop while positioning the technology for item tracking; the original U1 rollout established the hardware base for Find My-oriented features.

The iPhone 15 update turns that earlier capability into a more explicit nearby-location tool, following broader UWB adoption across phones, watches and beacons documented in the technology's expanding device ecosystem.

First-order effects

  • iPhone 15 users gain more actionable Find My guidance for nearby devices, with distance indicators designed to help in crowded venues.
  • Apple deepens the practical connection between iPhone and Apple Watch by making UWB-based device location a more prominent cross-device feature.

Second-order effects

  • The upgrade raises the usability bar for rival tracking ecosystems: Samsung already paired UWB with guidance features in its SmartTag+, so comparable precision becomes more important where compatible hardware is available.
  • UWB chip and accessory makers have a clearer incentive to support interoperable nearby-ranging experiences as flagship phones make the feature more visible to consumers.

Third-order effects

  • If handset makers continue to embed UWB across device lines, precise short-range location can become a baseline layer for device ecosystems rather than a specialist tracker feature.
  • That shift would favor platforms able to coordinate phones, wearables and accessories around shared spatial signals, while making coverage and hardware compatibility central constraints.

The trend: UWB is moving from a largely invisible radio feature toward an ecosystem-level interface for precise, device-to-device spatial awareness.

Discussion

  • @stormdorm411 @stormdorm411 on x
    ok they ate with this [image]
  • @maxwinebach Max Weinbach on x
    Precision finding with Find My is absurdly useful
  • @can @can on x
    Find My is the most awkwardly named Apple product ever. What's the second most awkward one?
  • @popbase @popbase on x
    Apple Watch Series 9 introduces new feature that lets you locate your iPhone using it, telling you how far you are from it. #AppleEvent [image]
  • @arvidkahl Arvid Kahl on x
    I love that one of the main advertised features of the new Apple Watch is its improved ability to ping and find your iPhone. Such a hilariously human problem. “Can't find my phone.”
  • r/samsung r on reddit
    UWB precision find my friend