X is showing some ads in users' Following feeds without an “Ad” label, indicated only by clicking on the three-dot menu, which could attract the FTC's attention
TechCrunch Sarah Perez
Related Coverage
- X Faces Potential FTC Scrutiny Over Missing Ad Labels, While Creators Complain of Ad Revenue Share Errors Social Media Today · Andrew Hutchinson
- X seems to be slipping unlabeled ads into people's feeds Engadget · Karissa Bell
- Google Begins Rolling Out ‘Privacy Sandbox’ Ad-Tracking Features in Chrome ExtremeTech · Ryan Whitwam
- X is no longer labeling ads for some users Mashable · Matt Binder
- X peppers ads without labels in some users' Following feed 9to5Mac · Michael Potuck
Discussion
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@mattbinder
Matt Binder
on threads
have you seen a post from a brand account you don't follow show up on your X / Twitter feed? it may be an ad that's not being disclosed multiple users are reporting that they are being served paid ads that aren't being labeled as ads by X read more: https://mashable.com/...
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@georgebetak
George Betak
on threads
New development on the other site. They might have stopped identifying paid content as advertising. If true, this could have some consequences.
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@justwaititwillbeokay
@justwaititwillbeokay
on threads
Exactly. What happens on Twitter should stay on Twitter. We're not here for news of the dark kingdom. Enough.
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@bartclaeys
Bart Claeys
on threads
Twitter has been getting away for a decade already with labeling ads below the actual content. No other social network does so. I find it deceptive.
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@armandopadilla
@armandopadilla
on threads
Sir, this is Threads
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@bashowicks
Bash O Wicks
on threads
The stench of desperation... If this is true, I'm sure FTC isn't far behind.
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@you_gotta_give
@you_gotta_give
on x
Who was looking for screenshots of ads in the timeline not being labeled as ads in an open and shut FTC violation? [image]
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@correctword
@correctword
on x
Just got an ad pushed to my feed that *was not labeled as an ad* [image]
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@warrenjwells
@warrenjwells
on x
We've reached the point where Blue Check posts that are not labeled as ads *for accounts I do not follow* are showing up in my “Following” tab. [image]
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@thateljefe
@thateljefe
on x
So now we're getting ads in the Twitter timeline that aren't even labeled as “Ad.” I am not following the Jaguars. [image]
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@heath_
Heath Fradkoff
on x
Watch for unusual posts, people. They might actually be ads, per reporting from @sarahintampa at @TechCrunch
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@lukerdegruchy
Luke deGruchy
on x
If I don't follow the account and it's in my feed, I consider it to be an ad.