Omdia: Apple shipped 26.5M iPhone 14 Pro Max phones in H1 2023, the most out of any model from any manufacturer; Apple had all four of the top-shipping models
- Last year, the iPhone 13 was the bestselling device on the market, indicating consumers were still buying flagship devices but at the entry level rather than the top end.
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Kuo: iPhone 15 Pro Max to Account for 35-40% of New iPhone Shipments