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Chronicles

The story behind the story

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Sources: Apple is planning a major “Watch X” redesign for the 10th anniversary; a look at the M3 roadmap, including a top M3 Ultra with 32 CPU and 80 GPU cores

Apple's next line of smartwatches is expected to be a minor upgrade.  Behind the scenes, though …

Bloomberg Mark Gurman

Context & Ripple Effects

The report pairs two parts of Apple’s hardware roadmap: a largely incremental near-term watch cycle and a later, more substantial Watch redesign. It follows earlier reporting that Apple was testing an M3 configuration with 12 CPU and 18 GPU cores, making the M3 Ultra claim part of an emerging family-level roadmap rather than an isolated specification.

Later coverage described the Watch refresh as thinner with larger displays, lending directionally consistent support to the shift toward a slimmer, larger-screen Apple Watch even if the reported Watch X plan remained unannounced.

First-order effects

  • Apple’s near-term watch lineup is positioned as an incremental update, while a more consequential redesign is deferred to a later product cycle; customers and developers have little immediate product change to act on.
  • A reported 32-core CPU and 80-core GPU M3 Ultra would set a substantially higher top-end performance target for Apple’s desktop-chip lineup, subject to the roadmap reaching market.

Second-order effects

  • The split between an interim watch update and a later redesign concentrates upgrade-cycle interest around the redesigned model, rather than asking modest annual changes to carry the same demand burden.
  • A higher-end M3 Ultra would sharpen performance expectations across Apple’s pro hardware stack and increase the importance of software that can use additional CPU and GPU capacity.

Third-order effects

  • If Apple continues separating routine refreshes from larger form-factor changes, smartwatch competition may increasingly turn on design, display, and component-integration advances rather than annual feature additions alone.
  • The M3 roadmap points to a continued strategy of extending Apple silicon upward through differentiated tiers, tying the company’s high-end hardware positioning more closely to its control of CPU and GPU roadmaps.

The trend: Apple is using staggered product cycles and increasingly segmented in-house silicon tiers to reserve major platform shifts for higher-impact refreshes.

Discussion

  • @markgurman Mark Gurman on x
    Power On: Apple's next Watches will be modest updates — but a revamped Apple Watch X for the product's 10-year anniversary isn't too far behind. Details on that and more: https://www.bloomberg.com/...
  • @dsccross Ross Young on x
    @ekkk378 @markgurman If the X screen is in 2026...:) They want it of course but not ready before that according to our sources.
  • @tailosivetech @tailosivetech on x
    To celebrate 10 years of Apple Watch, we turned all your expensive watch bands into eWaste
  • @vadimyuryev Vadim Yuryev on x
    Who missed the most important detail of all? Apple's M3 family of Mac chips includes 36GB and 48GB RAM options! 48GB on the M3 Max (was always 4x more than base M chip) suggests that the base M3 will have 12GB of base RAM for the first time! No more 8GB RAM!! 🍾🎉 Thoughts?
  • @ianzelbo Ian Zelbo on x
    It doesn't look like Apple is getting serious about raw GPU power... guess I'll be keeping my PC for the foreseeable future
  • @parkerortolani Parker Ortolani on x
    Sell your watch band collections now y'all 😵‍💫😂😵 “With the X model, Apple designers are working on a thinner watch case and have explored changing the way bands are attached to the device.”
  • @markgurman Mark Gurman on x
    My expectations for the Apple M3, M3 Pro, M3 Max and M3 Ultra specs, configurations and Macs. https://www.bloomberg.com/... [image]
  • @markgurman Mark Gurman on x
    I haven't heard anything to suggest this, but perhaps either Apple or a third party would create an adapter.
  • @ekkk378 Dylan on x
    @markgurman @DSCCRoss Is it true that the Apple Watch X is equipped with a Micro LED screen?
  • r/apple r on reddit
    Apple Plans Major ‘Watch X’ Overhaul for Device's 10-Year Anniversary
  • r/technology r on reddit
    Apple Plans Major ‘Watch X’ Overhaul for Device's 10-Year Anniversary