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Chronicles

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Ex-Twitter Director of Product Management Esther Crawford on the “culture of fear”, Elon Musk's strengths and weaknesses, the sleeping bag incident, and more

Like seemingly everyone on this app I have plenty of opinions about Twitter > X and figure now is a good time to open up a bit about my experience at the company. I tweeted for years into the void for the love of it like many of you, but after selling my startup to Twitter in... [video]

@esthercrawford

Discussion

  • @fj@mastodon.social Frederic Jacobs on mastodon
    This is something I've heard from a handful of friends who have worked at Musk companies and is elegantly written up by Esther Crawford.  —  “Elon trusted random feedback more than the people in the room who spent their lives dedicated to tackling the problem at hand”  —  https:/…
  • @dril @dril on x
    this web site is certianly on track to replace Banks, as it now struggles to maintain the functionality of a 30 year old geocities guestbook
  • @tomhowardau @tomhowardau on x
    Esther seems like a brilliant person. This quote hits home for me... [image]
  • @arodericks Aaron Rodericks on x
    Insightful and complex. Things are never as simple as they appear.
  • @rakeshlobster Rakesh Agrawal on x
    Great read. The first half describes every large company ever, inside and outside of tech.
  • @agoldmund @agoldmund on x
    I don't believe the first sentence for a minute, but the second sentence seems very believable [image]
  • @lilly_smith48 Lilly Smith on x
    The former director of product mgmt at Twitter on her time there: “I quickly learned that product and business decisions were nearly always the result of him following his gut instinct, and he didn't seem compelled to seek out or rely on a lot of data or expertise to inform it.”
  • @blader Siqi Chen on x
    This is a long but wonderful read. This is the type of person you want on your team. Does the right thing, speaks truth to power, and isn't afraid of being let go. The right people will appreciate it and the wrong people will let you go.
  • @malaparte Andrei on x
    This may be the most thoughtful, balanced writing on Twitter and leadership/entrepreneurship.
  • @pitdesi Sheel Mohnot on x
    Awesome authentic & nuanced take on Elon and Twitter from an insider- worth a read
  • @eghosao Eghosa Omoigui on x
    Long but well written and worth a read. The bits about el0n are unsurprising and, oddly enough, key in on the energy field that he silently projects, which is loneliness. A malaise that's more common than we all acknowledge. Glad you are looking up, Esther.
  • @joshconstine @joshconstine on x
    @esthercrawford This definitely makes me want to back you on whatever you do next.
  • @littlemissjacob Ariadna Jacob on x
    Former Twitter exec explains how red tape & politics were a huge problem there before Elon joined. I feel this is true for many corporate businesses. A team member not being able to reach out to a creator bc the risk was too high seems crazy but I've seen it. It's sad when good..…
  • @edzitron Ed Zitron on x
    Yeah I'd definitely say that Elon Musk isn't afraid of blowing things up [image]
  • @stse @stse on x
    🔨 Impact: accomplish important work? activity < productivity? thrive in chaos?
  • @benthompson Ben Thompson on x
    This is really good
  • @karaswisher Kara Swisher on x
    A very good read from @esthercrawford though I would like her to also address the increasingly heinous remarks Elon makes too as they have moved well over and above being just a quirky fella. yes, she is correct that he can be oddly charming and funny, but it's no longer a joke.
  • @julesterpak Jules Terpak on x
    Former Director of Product Management at Twitter “I quickly learned that product and business decisions were nearly always the result of Elon following his gut instinct, and he didn't seem compelled to seek out or rely on a lot of data or expertise to inform it. That was...
  • @maileprmedia Maile on x
    Excellent read or listen from former Twitter employee @esthercrawford. 🤍 This stuck with me the most- “ I believe more than ever that the very best outcomes flow from great leadership that combines the head and the heart.”
  • @stevesi Steven Sinofsky on x
    Everyone here (still) should read this just for the insights on what has been going on. Unfortunately those not here should also read this for the insights on what was and is being fixed. Fixing is difficult. The positive attitude expressed here is amazing especially given the...
  • @kidehen Kingsley Uyi Idehen on x
    “ ..couldn't just be a builder — you also needed to be a politician. I was shocked by how old and bespoke the infrastructure was, but there was little will to think beyond quarterly earnings calls because we were all beholden to ... mDAU and revenue growth as a public company.”
  • @mikegehrke Mike Gehrke on x
    I hear this so much... because at the end of the day, aren't we all just alone on our yachts with a few hundred of our most influential friends? [image]
  • @faizsays Faiz Siddiqui on x
    This post from Esther Crawford, the former Twitter product manager (whom you may recall from the sleeping bag incident), is loaded w/ insights into what it's like to work for Elon Musk “The challenge is his personality and demeanor can turn on a dime going from excited to angry”
  • @sspencer_smb Steven Spencer on x
    “I learned a ton from watching Elon up close - the good, the bad and the ugly. His boldness, passion and storytelling is inspiring, but his lack of process and empathy is painful.” Interesting thread from a Twitter exec who was there pre and post @elonmusk.
  • @jordanroher Jordan Roher on threads
    Thanks for writing this.  Great story.  I'm perplexed by this segment through.  Post-acquisition Elon has consistently not chosen the side of goodness.  He platforms Nazis, pays cash to sex traffickers, and encourages awful politicians like DeSantis.  He has all this power and us…
  • @hunterwalk @hunterwalk on threads
    Elon might be a harmful doctor but he didn't put the patient in the ER.  It took years for twitter HQ to do that.
  • @mattufford.bsky.social Matt Ufford on bluesky
    seems to me that stars posted on Twitter for free for over a decade. what changed? [embedded post]
  • @mshannahmurphy Hannah Murphy on x
    NEW: Linda goes to Hollywood The Twitter (or 'X') CEO met with top talent agents at CAA and UTA in LA this week - in a charm offensive designed to woo big entertainers to the platform and pitch the controversial rebrand Not everyone is convinced: https://www.ft.com/...
  • @filmthepolicela @filmthepolicela on x
    These people really think their problems can be fixed by getting influencers. https://www.ft.com/... [image]
  • @xnewsdaily @xnewsdaily on x
    NEWS: Yaccarino met with agents at Creative Artists Agency and United Talent Agency in Los Angeles, pitching her vision for X [image]
  • @yoda Drew Olanoff on x
    Imagine taking a meeting with your friend as a favor and her pitch is to beg you for ideas to help save her company. https://www.ft.com/... [image]
  • UPROXX UPROXX on x
    Elon Musk's Twitter Rebranding Keeps Getting More Chaotic, As Indonesia Has Blocked ‘X’ Due To Anti-Pornography Laws
  • @ryanschultz@mastodon.social Ryan Schultz on mastodon
    I mean, you could argue that the birdsite brand was one of the most valuable things about the company Apartheid Clyde bought ("tweet" became a part of the English language, for God's sake!).  —  In a rather amusing footnote, Indonesia has gone and blocked the birdsite's new websi…
  • @nelson @nelson on x
    Starting to think this https://x.com/ transition wasn't very planned out. Eh, it's only 25 million users... https://www.aljazeera.com/...
  • @triketora @triketora on x
    another great way to destroy your active user numbers: get yourself banned for porn with your dumbass new domain name https://www.aljazeera.com/...
  • @parismarx Paris Marx on x
    The X domain name has already been blocked in Indonesia because authorities are concerned about its association with porn https://www.aljazeera.com/...
  • r/news r on reddit
    Indonesia blocks Musk's X.com under curbs on porn, gambling