Source: Instagram plans to add branded content tools to Threads, offering marketers paid promotion; Threads won't introduce ads before reaching a critical mass
To reiterate the point above: it would only makes Threads more ‘IG-y’, not ‘Twitter-y’. They already have the Instagram audience there... 🙄 https://twitter.com/...
How fast @instagram iterates #Threads will be critical to long term success so users don't get bored or frustrated - nice scoop @sarafischer $meta https://twitter.com/...
🧶 After nearly a week, the only added value of Threads is that it has offered Twitter ownership a wake-up call. Otherwise it's too Instagram-y with users acting accordingly: random accounts sharing memes, low on value/substance, disregard to Following, no real time updates. 👎