Meta's Threads had the perfect launch thanks to a TikTok-like feed where the follower graph doesn't matter, easy Instagram-Threads cross-posting tools, and more
Really nice post by Turner here, breaks down the Zuck vs Elon product battle w/ a historical lens on engagement, graph, onboarding tactics: https://www.thespl.it/... https://twitter.com/...
If you write a newsletter talking about the social internet and haven't yet written all about Threads, you are too late. @benparr wrote a nice one this morning, and the best and most comprehensive take I've seen came from @TurnerNovak https://www.thespl.it/...
A really good newsletter article by @TurnerNovak on the Thread growth Really interesting to see the smart ways it used Instagram and catered to creators there with existing bases I found the “Why Now?” issue also v interesting ... https://open.substack.com/...
Great breakdown of the product mechanics from @TurnerNovak https://www.thespl.it/... My only quibble is I would call it a follow graph, not follower graph. Users can import list of people they follow, not people that follow them.