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Chronicles

The story behind the story

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Instagram briefly launched a basic Threads web UI, offering an early look at what to expect before its July 6 launch; the service appears to have 2,500+ users

Instagram's new Threads app, a Twitter competitor, isn't supposed to launch until July 6th, but the web interface went live for a few hours today for everyone to explore.

The Verge Tom Warren

Discussion

  • Threads mosseri on threads
    We're committed to building support for ActivityPub
  • Threads zuck on threads
    Let's do this. Welcome to Threads. 🔥
  • Threads mosseri on threads
    Here we go.  —  Here we go.  We have lots of work to do, but we're looking to build an open …
  • Threads garyvee on threads
    One thing that the lack of noise allows in the beginning of these platforms is new friendships
  • Threads netflix on threads
    Waiting for my friends to join me [image]
  • @cdevroe@mastodon.social Colin Devroe on mastodon
    Instagram head Adam Mosseri confirms ActivityPub support not in Threads on day 1 but says they are committed to allowing people to take their audience with them.  —  https://www.threads.net/...  (Btw, my toots about Threads is not an endorsement of Meta's foray into the fediverse…
  • @howfxr @howfxr on x
    Here's a first look at Instagram Threads on the web! 👀 [image]
  • @smalltown88 Geoffrey Moffett on x
    #Threads web ships with dark/light mode 🌙 @MattNavarra [video]
  • @kennardmatt Matt Kennard on x
    Musk has completely destroyed twitter in under a year. Quite impressive. If Threads is even half good (and I hope it is), this app is kaput.
  • @alex193a Alessandro Paluzzi on x
    Just like on #Twitter, also on #Threads you can limit who can reply to your post 👇🏻 [image]
  • @notoriouspbg P.B. Gomez on x
    Threads will not be able to deliver the knockout blow to Twitter it should because Zuck and Meta are perpetual prudes who almost certainly won't allow NSFW content
  • @privacyint @privacyint on x
    👀 One of these is a new social media app owned by Meta, the other one is where you can find us https://mastodon.xyz/... [image]
  • @tomwarren Tom Warren on x
    will Instagram's Threads kill off Twitter? The existing Instagram userbase is very different to Twitter. I'm more likely to follow friends and family on Instagram than I am brands and news outlets. Twitter was successful because journalists, celebrities, and brands flocked to it.…
  • @lukemcgee Luke McGee on x
    The threads app: I really hope it doesn't work. Will be quite annoying if Meta just blow others out the water. Also, feels a bit like two very distinct experiences, that not all Instagram users would automatically like?
  • @divestech Dan Ives on x
    We believe the launch of Meta Threads is a clear strategy by Zuckerberg to go after Twitter's market opportunity and gain market share in this social media landscape. Building the scale and scope of Threads will be an uphill battle we believe further leveraging its Instagram base
  • @howfxr @howfxr on x
    Instagram employees' reaction to @jack's tweet on Threads 👀 [image]
  • @mattnavarra Matt Navarra on x
    Instagram's Threads plans to support the ActivityPub protocol But it won't be available at launch [image]
  • @teroterotero @teroterotero on x
    Right now, Threads is the most exclusive social network in the world - just the most powerful brands and “creators” preening around like white peacocks in a secret garden. https://twitter.com/...
  • @abhijithgopans Abhijith on x
    Replies to a post will look like this in Meta's new text based app #Threads [image]
  • @abhijithgopans Abhijith on x
    Not only text, you can post photos and videos too in #Threads. #Meta [image]
  • @mattnavarra Matt Navarra on x
    LEAKED: Meta's Early Access Guide Sent to Creators for It's Twitter-Killer App Threads https://www.businessinsider.com/ ... [image]
  • @alex193a Alessandro Paluzzi on x
    Here are some content creators who had early access to #Threads 👀 Mark Zuckerberg (@𝚣𝚞𝚌𝚔) #1 Adam Mosseri (@mosseri) #2 Lauren Godwin (@𝚕𝚊𝚞𝚛𝚎𝚗𝚐𝚘𝚍𝚠𝚒𝚗) #214 Adam Waheed (@𝚊𝚍𝚊𝚖𝚠) #242 Joana Jamil (@𝚓𝚘𝚊𝚗𝚊.𝚓𝚊𝚖𝚒𝚕) #607 Wonho Chung... https://twitter.com/...
  • @tomwarren Tom Warren on x
    Instagram's Twitter competitor Threads is already live on the web. It looks like there were less than 3,000 early access testers, including brands and creators https://www.theverge.com/...
  • @darranmarshall Darran Marshall on x
    Ireland's Data Protection Commission: 'We are not blocking Instagram's Threads' in EU. A spokesman for the commission said that Meta is only planning to roll out the new service in the US and UK at present. https://www.businesspost.ie/ ...
  • @theikevin Kevin Coy on x
    Meta's new Twitter rival wants to suck Instagram users' data, including health, location, search history and sensitive information, into Threads. Under EU data privacy rules, it faces higher hurdles than in the US or UK, where it is launching on Thursday. https://www.independent.…
  • @hirorwar @hirorwar on x
    oh my fucking god LOLLLLLLLL META ‘THREADS’ HAS BEEN BLOCKED BY EUROPEAN GDPR DUE TO HOW BAD THE USER DATA PRIVACY IS https://www.independent.ie/... [image]
  • @davidgerard @davidgerard on x
    Whoops! Meta's Threads app is unlikely to be GDPR compliant and won't yet be rolled out in Europe, according to Ireland's Data Protection Commission https://www.independent.ie/... is launching in UK, cos we have the GDPR but the ICO does fuck all
  • @adrianweckler Adrian Weckler on x
    No Threads app for Ireland or EU, probably because of DPC privacy rules. Threads, based on Instagram, is designed to suck in lots of Insta data. In the EU, Meta isn't allowed do things like that. So it's not launching in EU on Thursday, as it is in US/UK. https://www.independent.…
  • @lukolejnik Lukasz Olejnik on x
    The reason why Instagram Threads is not launching in European Union is not about #GDPR — EU and UK still have similar specific rules here. It's an issue on a different level. Be careful with drawing far-fetched conclusions, like the Irish Independent did. https://m.independent.ie…
  • @neil_bower Neil Bower on x
    So, Zuckerberg's Twitter rival “Threads” launches in the UK on Thursday but not in Ireland or EU, probably because of privacy rules. Threads sucks in lots of Insta data. So, I'll be waiting for Bluesky. https://twitter.com/...
  • @cr15bm Chris Barrett-Molloy on x
    No Threads for Germany :( https://twitter.com/...
  • r/ireland r on reddit
    No Instagram Threads app in the EU: Irish DPC says Meta's new Twitter rival won't be launched here
  • Threads Threads on threads
    Threads
  • @jeffveillette.bsky.social Jeff Veillette on bluesky
    On one hand, they have a huge leg up by being the megacorp with a product.  On the other, you have to connect to Meta, and no one wants to tweet/thread/whatever with the people they know that are still hovering over Facebook, so uh, we'll see [embedded post]
  • @swolecialism.bsky.social @swolecialism.bsky.social on bluesky
    The thing with an Instagram Twitter clone is that it starts on third base with a huge social graph, and can only be ruined by Facebook making bizarre and user-hostile design choices to maximize their ad revenue, which of course they would never do and weve never seen them do
  • @alexrodgers.bsky.social Alex Rodgers on bluesky
    This makes it the 5th(?) Twitter clone in the past few years.  It's very interesting how despite the demand for a Twitter alternative, none has seemed to find the success Twitter has.  [embedded post]
  • @carnage4life.bsky.social Dare Obasanjo on bluesky
    This table is basically a list of features used by the app framed in the scariest way possible.  — Can you give the app your credit card?  Financial Info.  — Does the app collect crash logs?  Diagnostics.  — Is there a map or place check-ins?  Location  — Can you find your friend…
  • @profmusgrave.bsky.social Paul Musgrave on bluesky
    Facebook announces Threads [image]
  • @candice.tubbyandcoos.com Candice Huber on bluesky
    Meta may end up winning to capture most folks because of its built in audience, but the whole reason I'm on Twitter to begin with is to GET AWAY from the people I know on FB & IG.  I need an online space to be my full, unfiltered self.  So hello Bluesky!  👋 [embedded post]
  • @xylaria.vg @xylaria.vg on bluesky
    This is gonna go over like a ton of lead.  There will be celebs and shitty people and your parents.  [embedded post]
  • @wbm312.bsky.social Whitney Merrill on bluesky
    “Threads, an Instagram app by Facebook, owned by Meta.”  —  Funny how they no longer push the bad Facebook brand.  They don't even want to use Meta to brand a new project.  [embedded post]
  • @menotti.bsky.social Menotti Minutillo on bluesky
    Facebook has tried before but I think this has the best chance of working yet.  Twitter has never been more vulnerable and so many of the heavy users want to leave.  People hate Zuck less than they hate Elon.  Couple that with the network effect and I think this might actually pu…
  • @thatshawguy.com ThatShawGuy on bluesky
    The plot thickens.  👀 [embedded post]
  • @dondahlmann.bsky.social Don Dahlmann on bluesky
    It is a privacy nightmare, but what else could you expect.  [image]
  • @chrismessina.me Chris Messina on bluesky
    Meta, don't ever change.  —  Not that you would, but...  [embedded post]
  • @counternotions@mastodon.social @counternotions@mastodon.social on mastodon
    How does one find a list of personal data not collected by Facebook's new Instagram Threads app?  —  ↓  —  [image]
  • @jack @jack on x
    All your Threads are belong to us [App Store screenshot: “Data Linked to You"]
  • @elonmusk Elon Musk on x
    Thank goodness they're so sanely run
  • @behnamrezaei Behnam Rezaei on x
    It's gonna be an interesting few weeks/months ... If it's truly on a decentralized protocol, I am a fan. It was about time we have a “meta” level aggressive execution of a decentralized protocol. https://apps.apple.com/...
  • @davidfrum David Frum on x
    A thought on my personal post-Twitter plans. I've weighed alternatives like Post and S*bstack Notes. I'm open to the new product soon expected from Meta. But my own expectation is that there will be no Twitter successor. The network effect will be lost. Twitter itself ...
  • @elonmusk Elon Musk on x
    @jack Yeah
  • @alexeheath Alex Heath on x
    Looks like Meta is doing a pre-order launch for Threads, its Twitter competitor, in the App Store. Says it will be available July 6th https://apps.apple.com/...
  • @tomwarren Tom Warren on x
    Instagram's new Threads app won't be available in the EU initially, but it will be available in the UK. Brexit 🥲 https://www.independent.ie/... [image]
  • @davidhundeyin David Hundeyin on x
    One thing you know about Zuckeberg/Meta, when they put out a web-based product, it will be usable and well-designed. I guess that's bye bye to Mastodon, https://post.news/ and Bluesky - all laggy, unresponsive, clunky and awful-looking apps. https://www.bloomberg.com/...
  • @mkbhd Marques Brownlee on x
    The #1 thing Twitter has over BlueSky and Mastodon and all the other competitors is always the PEOPLE That's what will make Meta launching new their Twitter competitor “Threads” so interesting. They'll port everyone's handles over from Instagram and have PEOPLE right away 👀
  • @nikitabier Nikita Bier on x
    Elon is out here limiting how many tweets you can view per day and training for a fictitious cage match—while a 1-billion-user audience is about to be dropped on a clone of his product and eviscerate $44 billion.
  • @adamsinger Adam Singer on x
    Reality is Facebook products will always be the mall of the internet. Def worth more in commerce & pics of people in bathing suits. Less in serious influence/narrative beyond DtC sales. Twitter, Reddit, blogging etc are the streets, or a French cafe. Different places. That's good
  • @can @can on x
    I hate it but you have to a) give it up for zuck to launching at the perfect time b) enjoy a bit of schadenfreude at musks expense c) know that this is going to be 10x more stable and fluid than anything twitter ever shipped https://twitter.com/...
  • @seyitaylor @seyitaylor on x
    I look forward to Meta taking in enough data with Threads so that they can sell effective ads and run a sustainable business and not need to rate limit users for vibes. gm.
  • @ianzelbo Ian Zelbo on x
    Unsurprisingly, Meta's Twitter competitor collects all of your data 🙃 [image]
  • @saeeddicaprio @saeeddicaprio on x
    that alien timed it too well like he was waiting for this app to mess up https://twitter.com/...
  • @joannastern Joanna Stern on x
    Here we go again! How long until Twitter bans us from promoting our Threads accounts? Also, follow me on Insta: https://www.instagram.com/... [image]
  • @joshbutler Josh Butler on x
    If you're leaving Twitter, follow me on Threads, and Bluesky, and Mastodon, and Instagram, and Post, and Substack, and [brain explodes, just want the old Twitter back] https://twitter.com/...
  • @mikebutcher Mike Butcher on x
    Please God let's not live in a Instagram, Facebook, WhatApp, Threads, Mark Zuckerberg Universe... https://techcrunch.com/...
  • @frantzfries Chris Frantz on x
    And there it is, HN top comment predicts this will be a success RIP Threads 2023-2023 [image]
  • @robmanuel @robmanuel on x
    Pet theory: Zuckerberg is doing a huge suck on Twitter data so that if people switch to his new platform then you can rebuild your follower counts without friction. Musk knows this, hence the data limits & anti-scrape stuff, which is ironically creating a bigger reason to leave.
  • @greatfirechina @greatfirechina on x
    Watch this space: Threads is currently not available in European app stores (GDPR related?) and also Afghanistan 🤔 The app is available in China, although the Threads website is already blocked. App data: https://applecensorship.com/ ... Website data: https://en.greatfire.org/...…
  • @headfallsoff @headfallsoff on x
    ok we cannot let this be the one. we cannot under any circumstances let this one be the one you have to promise me that https://twitter.com/...
  • @diegojimenez Diego Jimenez on x
    So the team has been working on a thing lately... https://apps.apple.com/...
  • @eric_young_1 @eric_young_1 on x
    I'll see you on Threads It's here. It's real. And it's amazing https://apps.apple.com/...
  • @mehdirhasan Mehdi Hasan on x
    Yes because Twitter never collects our data https://twitter.com/...
  • @bkoo Ben Koo on x
    There is a legitimately large swath of Twitter users who 3-7 years ago thought Elon Musk was neutral to positive and Zuck was a little dweeb enabling all sorts of problems. Fast forward to now and we're rabidly rooting for a social media monopoly and an ass beating in a cage http…
  • @elamin88 @elamin88 on x
    “Meta executives previously characterized the app as a ‘sanely run’ version of a public-facing social network” https://twitter.com/...
  • @jw @jw on x
    also, this logo is dope, tip of the hat to those responsible
  • @jw @jw on x
    Your periodic reminder that nobody drinks a milkshake better than Zuck. Turns out API freeloaders and scrapers may be the least of Elmo's troubles. https://apps.apple.com/...
  • @patrickclaybon Patrick Claybon on x
    Things will really get going when AOL Instant Messenger tweets “I'm Back” https://twitter.com/...
  • @mikeisaac Rat King on x
    🧵 1/? https://www.nytimes.com/...
  • @its_whitney Whitney Medworth on x
    bluesky better get moving fast. these guys know how to copy apps. https://twitter.com/...
  • @joshtpm Josh Marshall on x
    Interesting. They're pitching as tied to insta rather than fb. Obviously you wouldn't want to associate with FB but interesting they're aligning it with insta, sort of a child app of insta https://www.theverge.com/...
  • @counternotions Kontra on x
    How does one find a list of personal data not collected by Facebook's new Instagram Threads app? ↓ [image]
  • @jsstansel Jon-Stephen Stansel on x
    How bad has Elon ruined Twitter, you ask? Well, social media managers are cheering for the launch of a META app that they'll likely end up having to manage with Creator Studio, if that tells you anything... https://twitter.com/...
  • @benedictevans Benedict Evans on x
    My Twitter graph has absolutely zero overlap with my Instagram graph and behaviour. I wonder how much more generally that applies
  • @marionawfal Mario Nawfal on x
    🚨BREAKING: META's Answer to Twitter (Threads) Release Date CONFIRMED ‘Threads’ will be released on Thursday in the U.S. The app has been described as a competitor to Twitter. According to an executive at Meta, its goal is to establish a “sanely run” social media site.... https://…
  • @_zeets Zito on x
    It's so funny that Zuck's great talent is just stealing other people's ideas https://twitter.com/...
  • @benedictevans Benedict Evans on x
    I would expect actual competent product design, and some attempts at creating some delight - whether the network effect can kick in is rather harder. https://apps.apple.com/...
  • @poweredbyidtech @poweredbyidtech on x
    Not a fan of Zuckerberg either but it seems like there are enough people at Meta who can keep him in check if needed. No spur of the moment changes or other such nonsense. Being able to use your existing Instagram credentials is nice too. Convenient for onboarding new users. http…
  • @javalle @javalle on x
    Here comes the ghost of Twitter with a Threads warning 👻 https://twitter.com/...
  • @a_picazo Alheli Picazo on x
    There are no good guys in this turf war. Choose the platform(s) that work best for you, but don't mistake any one for being the ‘good’ one. That goes for Bluesky, too, which this guy runs. https://twitter.com/...
  • @brandonbutch Brandon Butch on x
    People be like “I'm not installing that new Threads app from Meta, it tracks everything I do!!” Their phone: [Facebook, Instagram, Twitter, and other social networking apps]
  • @anthonyquintano Anthony Quintano on x
    Just in time for Twitter's demise https://twitter.com/...
  • @paultassi Paul Tassi on x
    This one I'm gonna do. Not that I trust Meta but it has to be the most viable one by default https://twitter.com/...
  • @paultassi Paul Tassi on x
    This is gonna launch and it's gonna take like 30 seconds for Twitter to block all links and ban the word “threads” on here
  • @ianfayart @ianfayart on x
    If this is apple only it's a huge mistake https://twitter.com/...
  • @parkerortolani Parker Ortolani on x
    @ianzelbo It's bad, but Instagram shows the same thing and we're all unfazed 🤷🏻‍♂️
  • @tomwarren Tom Warren on x
    Twitter is falling apart and now Meta is about to launch Threads, its Twitter competitor, on July 6th https://apps.apple.com/...
  • @ndhapple Nolan Hicks on x
    In which, Mark Zuckerberg could very plausibly win the one portion of the social media market he doesn't dominate — the daily, events-driven conversation https://twitter.com/...
  • @alexmaxham Alex Maxham on x
    @BrandonButch I think this has the best opportunity to beat Twitter. Since you can migrate your username and followings over from Instagram.i do like bluesky but it's taking so long to grow and add features.
  • @ooccouchgags @ooccouchgags on x
    Just be dropping within the hellstorm on Twitter. https://twitter.com/...
  • @mattnavarra Matt Navarra on x
    And unsurprisingly for Meta.. it will harvest a lot of your data [image]
  • @nataliemj10 Natalie Jackson on x
    Oh good, so we can be more dependent on the other tech bro who wants to fight in a cage match. https://twitter.com/...
  • @nicholasmairone Nicholas Mairone on x
    the real twitter killer is here https://twitter.com/...
  • r/neoliberal r on reddit
    Zuckerberg to launch their Twitter rival ‘Threads’ on Thursday
  • r/news r on reddit
    Threads: Instagram owner to launch Twitter rival on Thursday
  • r/TwoBestFriendsPlay r on reddit
    Zuckerberg's answer to Twitter to be launched in a couple of days
  • r/elonmusk r on reddit
    Facebook owner Meta to launch Twitter rival on Thursday