A look at TikTok's effect on US small businesses, as the app has become “a billion-person focus group”, disrupting business cycles and upending corporate R&D
The social-media giant has become ‘a billion-person focus group,’ disrupting business cycles and upending corporate R&D
‘Every single merchant and designer is looking at TikTok,’ says Abercrombie & Fitch's chief product officer, who calls the platform ‘a billion-person focus group.’ @ChavieLieber and @VranicaWSJ on how the app is disrupting business cycles. https://www.wsj.com/... via @WSJ
TikTok has become a billion-person focus group. The speed at which it forces brands to chase trends also gives CEOs “night tremors.” I'm honored to co-byline this feature on TikTok's R&D chaos with @VranicaWSJ https://www.wsj.com/...
what do chipotle's Keithadilla, that (vile) pink sauce and tarte cosmetics' pH color changing cheek stain all have in common? they all began on TikTok before hitting your shelves ... https://www.wsj.com/...