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How the “arms race” of SEO experts has left Google Search and the web drowning in garbage text, resulting in customers and businesses failing to find each other

The SEO arms race has left Google and the web drowning in garbage text, with customers and businesses flailing to find each other.

The Verge Mia Sato

Discussion

  • @marshacollier Marsha Collier on x
    The customers might be human, but the audience is Google 👉 The #SEO arms race has left Google and the web drowning in garbage text, with customers and businesses flailing to find each other. https://www.theverge.com/...
  • @joshuatopolsky Joshua Topolsky on x
    Yes to all of this. Google has allowed search to become a sprawling metropolis of absolute garbage. https://www.theverge.com/...
  • @miarsato Mia Sato on x
    New: I wrote about the degradation of Google Search, the SEO arms race, and the small business owners who have to write for robots to find human customers. https://www.theverge.com/... [image]
  • @pedrodias Pedro Dias on x
    Looks like someone getting really bad SEO advice. When you don't know how to make SEO work seamlessly with your business, it tends to end up in similar situations... “The customers might be human, but the audience is Google - The Verge” https://www.theverge.com/...