A look at ByteDance's efforts to turn Douyin into a super app; ByteDance says Douyin's 700M users increased their spending on its on-demand services 7x in 2022
My latest story for @BW looks at how Douyin is morphing to become China's next do-everything app by adding features like e-commerce, and real-world, on-demand services. ByteDance could export this model to other markets through TikTok. https://www.shorturl.at/kluY7