Adobe rolls out Firefly to businesses and offers “full indemnification” for copyright infringement lawsuits over any content created in the generative AI tool
Adobe is so confident in Firefly's ability to respect creators' copyrighted images that it'll legally compensate businesses …
Fast Company Chris Stokel-Walker
Related Coverage
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Discussion
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@alondra
Alondra Nelson
on x
On Adobe's forthcoming “compensation model” for creatives: “we want the content to be safe for enterprises and customers, we want it to be ethical and responsible in terms of how we're treating the creators on the other side.” Watch this space. https://twitter.com/...
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@stokel
@stokel
on x
If you're an artist whose stock photography is being used to train Firefly, you might be wondering when your payment is coming, given they're rolling out a paid version of Firefly to enterprise. It's a good question - Adobe wouldn't answer it when I asked https://www.fastcompany.…
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@stokel
@stokel
on x
The pledge to indemnify commercial uses is “a proof point that we stand behind the commercial safety and readiness of these features”, Adobe vice president Claude Alexandre told me https://www.fastcompany.com/ ...
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@stokel
@stokel
on x
There are some caveats: - It's for paying, enterprise users only - Adobe's generative AI tool only pulls from vetted images at present - Adobe wouldn't say how much they've put into a legal fund But this is a big company saying “we trust generative AI” https://www.fastcompany.com…
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@katecrawford
Kate Crawford
on x
Whoa. Adobe is offering *full* legal indemnification for copyright lawsuits over generated images that enterprise users produce in Firefly. Their model is trained on licensed & out of copyright images, which others don't do - so it's a big throw-down. https://www.fastcompany.com/…